Head of Video and Events

Valnet valnetinc.com Open · verified Sep 18, 2026

Montreal Full-time Director Video Production

Leadership Video Production role at Valnet. Montreal · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set video and social direction across 25+ brands, tailoring plans to each audience, identity, and P&L
Turn trends, creators, platforms, and AI into content concepts and measurable growth opportunities
Run events, campaigns, shoots, and productions while managing budgets, schedules, vendors, and resources
Build intake, workflow, and reporting systems that improve creative output and track spend, capacity, and KPIs
Lead about 25 employees, freelancers, and vendors while setting priorities and developing team autonomy

What you bring

Bring at least seven years in video, creative production, digital media, social, events, or related work
Have led creative teams and managed external vendors and partners
Show experience handling budgets, KPIs, and commercial deliverables with strong business judgment
Understand digital video, social, audience growth, and monetization, while working comfortably with data, technology, and AI
Communicate effectively across Sales, Finance, Marketing, and senior leadership while managing competing priorities

Who this fits

You’ll thrive as a hands-on, entrepreneurial leader who takes ownership, uses performance data, and turns ideas into measurable initiatives. The role is based in Montreal, Canada and suits someone comfortable working autonomously across brands and business functions. You’ll lead a team of about 25, including five-plus direct reports.

From the employer

Head of Video & Events

About the Role

We are looking for a Head of Video & Events to lead the strategy, operations, and execution of video, social, photography, and events across our portfolio of 25+ digital brands.
This is a highly autonomous leadership role combining creativity, business strategy, operations, and team leadership. You will work across Brand, Sales, GTM, Finance, Legal, HR, and senior leadership to turn ideas into scalable initiatives that drive audience growth and revenue.

Responsibilities

Video, Social & Creative Strategy

Own the overall video and social strategy across 25+ brands, adapting the approach to each brand’s audience, identity, and P&L.
Develop new content concepts and identify opportunities through emerging trends, creators, influencers, platforms, and AI.
Bridge video, social, photography, and editorial to build scalable content strategies.
Stay close to each brand and its audience to understand what is trending, what performs, and where new opportunities exist.
Establish KPIs and use performance data to continuously improve content strategy.

Events & Campaigns

Lead the planning and execution of major events, campaigns, shoots, and original productions.
Own budgets, timelines, vendors, and resources to ensure projects are delivered on time and within budget.
Partner with Sales and GTM to turn commercial opportunities into compelling, executable creative initiatives.
Ensure commercial commitments are delivered and performance targets are met.
Produce post-event and campaign recaps using clear performance and revenue data.

Operations & Business Performance

Own creative intake and prioritization across the organization, balancing competing brand, marketing, sales, and leadership priorities.
Build scalable workflows, tools, and processes that improve efficiency, quality, and turnaround time.
Track budgets, spend, production capacity, and KPIs across the creative operation.
Identify bottlenecks and continuously improve the production pipeline.
Evaluate and implement AI and emerging technologies that can improve efficiency, content creation, and reporting.
Work closely with Finance, Legal, HR, and vendors to ensure smooth day-to-day operations.

Team Leadership

Lead and develop a team of approximately 25 employees, freelancers, and vendors, including 5+ direct reports.
Set clear priorities, KPIs, and expectations while empowering the team to operate autonomously.
Build a high-performing, accountable, and creative culture.
Develop scalable structures that allow the team to grow with the business.

What We’re Looking For

7+ years of experience in video, creative production, digital media, social, events, or a related field.
Proven experience leading creative teams and managing external vendors and partners.
Strong business acumen with experience managing budgets, KPIs, and commercial deliverables.
Strong understanding of digital video, social media, audience growth, and monetization.
Excellent project management and organizational skills, with the ability to manage multiple priorities at scale.
Creative thinker who can turn trends and ideas into actionable, measurable initiatives.
Highly comfortable with data, technology, and AI tools.
Strong communicator who can work effectively with Sales, Finance, Marketing, and senior leadership.
Passionate about digital media and social platforms, with a strong understanding of what resonates with different audiences.
Entrepreneurial and hands-on, with a strong sense of ownership and a desire to build and improve. Customer service mindset, adaptability, problem solving. Executor, ownership, accountability
Able to treat each brand as a unique client and adapt strategies based on its audience, identity, and business objectives.

Who We Are

Valnet is a fast-growing digital media company built on performance, ownership, and meritocracy. We empower our leaders to move quickly, think like owners, and make real impact. If you’re driven by results and excited to build, scale, and operate digital brands, this is the place to do it.