Marketing Strategist-Communication and Marketing
At a glance
Mid-level Communications role at University of Tennessee. Memphis · full-time.
Pay not stated Marketing Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and carry out marketing strategies for UT Health Sciences campuses, with emphasis on enrollment and institutional image
- Run integrated campaigns with cross-functional partners to support enrollment targets and new academic program launches
- Shape audience-specific communication plans, messages, materials, and content across channels
- Track marketing results, prepare analyses, and help guide digital and website marketing direction
- Protect consistent enrollment branding across projects, including voice, visuals, and messaging
What you bring
- Bachelor’s degree plus four years in marketing, preferably higher education, or a master’s degree with two years of experience
- Knowledge of enrollment-focused strategic marketing methods and tactics
- Strong writing and speaking skills, with an understanding of public media and digital performance measures such as Google Analytics
- Ability to organize and deliver several projects at once while working well with others
- Ability to use Microsoft, Adobe, Excel, and relevant software
Who this fits
You’ll suit a collaborative marketing role focused on higher education enrollment, institutional visibility, and brand consistency. The job is based in Memphis and may often include evening or weekend work, along with occasional overnight travel.
From the employer
Market Range: 12
JOB SUMMARY/ESSENTIAL JOB FUNCTIONS:
Under the director of the Vice Chancellor for Communications and Marketing this position is responsible for creating, coordinating and implementing marketing strategies for the UT Health Sciences campuses. This marketing work will primarily be centered around student enrollment and image management of the institution.
Works collaboratively within a cross-functional team environment to execute integrated marketing plans designed to drive institutional enrollment goals.
Supports institutionally strategic new academic program launches and raise visibility and awareness of UT Health Sciences.
Works closely with campus constituents, including key internal stakeholders, to ensure that their respective areas are appropriately considered within a comprehensive marketing strategy.
Participates in developing and executing communication plans that effectively target a variety of audiences with differentiated messages across multiple channels.
Assists in identifying metrics to determine the effectiveness of marketing efforts, prepare marketing reports and analyses.
Serves as an enrollment brand ambassador ensuring that all projects maintain consistent messaging, voice, and visuals.
Coordinates development of marketing materials in a variety of media and venues.
Participate in strategy setting for digital marketing and content development efforts and contribute to the creative direction of website marketing.
Keep abreast of industry dynamics, trends, and opportunities by networking and being proactive about seeking our best practices in higher education marketing techniques and strategies.
Perform other duties as required.
MINIMUM REQUIREMENTS:
EDUCATION:
Bachelor's Degree. (TRANSCRIPT REQUIRED)
EXPERIENCE:
Four (4) years of experience in Marketing, preferably in Higher Education; OR Master’s Degree and two (2) years of experience.
KNOWLEDGE, SKILLS, AND ABILITIES:
• Knowledge of strategic marketing strategies and tactics in enrollment marketing.
• Ability to plan, organize, facilitate and implement multiple projects simultaneously.
• Strong oral and written skills
• Comprehensive understanding of public media
• Team player and ability to work collaboratively with others
• Understanding of digital marketing success measures such as Google Analytics
•Ability to work in Microsoft, Adobe, Excel and relevant software.
WORK SCHEDULE:
This position may frequently be required to work weekends and evenings. May require occasional overnight travel
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