VP of Marketing - Workforce Solutions

Unitek Learning Open · verified Aug 15, 2026

Hybrid Tempe Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Unitek Learning. Tempe · full-time · $129,000–$175,000 base.

SalaryStated by Unitek Learning

$129,000 – $175,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the division’s multi-year growth plan and make tradeoffs as partners, locations, and programs expand
Manage the marketing budget with Finance through forecasting, planning, and growth modeling
Drive enrollment campaigns inside hospital systems through HR channels, events, cascades, and on-site materials
Build executive-buyer marketing with positioning, thought leadership, case studies, and sales enablement tools
Use data, AI, automation, and playbooks to scale execution while leading teams, agencies, and vendors

What you bring

Bachelor’s degree required; a master’s degree is preferred
At least ten years leading marketing programs, including proven growth results
A record of building and scaling strong teams during growth, change, and complexity
Strong data and analytics skills, plus hands-on use of AI, automation, and modern marketing tools
Executive credibility, sound judgment in ambiguous situations, and influence with senior leaders and external partners

Who this fits

You’ll suit this role if you can independently lead a divisional marketing function, influence hospital partners and senior executives, and guide teams through growth and change. The position is based in Tempe on a hybrid schedule and oversees employees, agencies, vendors, and enterprise marketing relationships. Experience in healthcare, workforce development, education, partner-led marketing, or matrixed organizations is preferred.

From the employer

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

The Vice President of Marketing leads the marketing strategy and execution for Unitek Learning’s Workforce Solutions division. This executive role is responsible for building and scaling a modern, data-informed, and AI-enabled marketing organization that supports employee demand generation within hospital partner systems, as well as brand awareness, demand creation, and sales marketing for hospital executives purchasing Unitek’s workforce education solutions.

Operating as a senior divisional leader, the Vice President of Marketing independently leads the marketing function, sets strategic direction, and builds durable systems that scale with the business. This role requires strong executive judgment, external-facing credibility, and the ability to influence complex internal and partner stakeholders while leading through growth and change.

Develop and lead the multi-year marketing and growth strategy for the Workforce Solutions division
Anticipate and plan for scale across hospital partners, geographies, and workforce programs.
Set strategic priorities, make data-informed tradeoffs, and guide the organization through periods of growth and stabilization.
Operate as an executive leader with independent decision-making authority, accountability, and ownership of the marketing function.
Own and manage the divisional marketing budget, allocating resources across employee demand generation, brand awareness, sales marketing, agencies, and technology.
Partner with Finance on planning, forecasting, and growth modeling to ensure marketing investments scale efficiently.
Lead the employee-facing marketing strategy that drives enrollment within hospital partner systems, including internal communications, benefits, and HR platforms, leader cascades, on-site engagement, events, and physical and digital collateral.
Ensure consistent, repeatable execution of employee demand initiatives while adapting to partner-specific needs and environments.
Oversee co-branded marketing strategy and governance with hospital partners to protect and strengthen both brands.
Build brand awareness and credibility for Workforce Solutions among hospital executive buyers and decision-makers.
Develop executive-level messaging, positioning, and storytelling tailored to key buyer personas.
Lead the creation and evolution of thought leadership, case studies, and outcomes-based narratives that support sales and business development.
Own sales marketing and enablement assets, including executive presentations, messaging frameworks, and supporting tools
Leverage data, AI, and automation to improve marketing effectiveness, personalization, speed, and operational efficiency.
Build, lead, and develop a high-performing marketing organization with clear ownership, accountability, and career progression.
Establish operating rhythms, workflows, standards, and playbooks that reduce ad-hoc work and support scale.
Lead and manage external agencies and vendors to ensure high-quality, consistent execution.
Partner with enterprise marketing teams across Unitek Learning to align where appropriate and eliminate duplication.
Set and enforce brand, messaging, and execution standards across all Workforce Solutions marketing activities.

Pay Range

The annual pay range for this position is $129,000.00 (minimum), $152,000.00 (midpoint), and $175,000.00 (maximum).*

*Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Bachelor’s degree required. Master’s degree preferred.
Ten or more years of progressive marketing leadership experience, including demonstrated success driving growth through marketing initiatives.
Proven ability to build, lead, and scale high-performing teams through periods of growth, change, and complexity.
Strong data, analytics, and performance orientation, with experience using insights to guide strategy and investment decisions.
Executive presence with the ability to influence senior internal leaders, external partners, and executive-level stakeholders.
Ability to operate independently, make sound decisions in ambiguous environments, and lead with accountability.
Experience in healthcare, workforce development, education, or adjacent industries preferred.
Experience with co-branded or partner-led marketing models and enterprise B2B or field marketing environments preferred.
Demonstrated use of AI, automation, and modern marketing technologies to improve efficiency and scale.
Experience operating within multi-brand or matrixed organizations preferred.

We Offer:

Medical, Dental and Vision starting the 1st of the month following 30 days of employment
2 Weeks’ starting Vacation per year. Increasing based on years of service with company
10 paid Holidays and 1 Floating Holiday
401K with a Company Match
Company Paid Life Insurance at 1x’s your annual salary
Leadership development and training for career advancement
Tuition assistance and Forgiveness for you and your family up to 100% depending on program