VP, Deposits Campaign Analyst, PFS

United Overseas Bank Open · verified Sep 10, 2026

Kuala Lumpur Full-time VP Campaign Management

Leadership Campaign Management role at United Overseas Bank. Kuala Lumpur · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run deposit campaigns from planning through delivery to grow acquisition, activation, retention, and balances
You'll use customer data, analytics, and market signals to shape targeted growth programs
You'll review portfolio results, spot opportunities, and suggest changes that improve campaign returns
You'll coordinate Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance on delivery
You'll keep initiatives aligned with regulations, internal policies, audits, and risk controls

What you bring

You bring five to ten years in retail banking, deposits, campaign management, or portfolio management
You can lead initiatives across functions and keep stakeholders engaged
You understand deposit products, customer portfolios, and campaign measurement
You communicate clearly, analyze problems well, and approach decisions commercially and collaboratively

Who this fits

You'll suit a senior banking role that combines campaign ownership, portfolio analysis, stakeholder coordination, and governance. A customer-focused, commercially minded collaborator will fit the stated working style. The position is full-time and based in Kuala Lumpur, Malaysia.

From the employer

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities:-

Campaign Management & Growth

Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.

Develop targeted growth initiatives using customer insights, analytics, and market trends.

Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.

Portfolio Analytics & Performance

Track and analyze key portfolio metrics, including balances, customer growth, attrition, and campaign outcomes.

Identify growth opportunities and provide actionable insights to support business decisions.

Monitor competitor activities and market developments to enhance performance.

Cross-Functional Collaboration

Partner closely with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance teams to deliver business objectives.

Align stakeholders on priorities, timelines, and execution plans for campaigns and growth initiatives.

Drive collaboration to improve customer journeys, campaign effectiveness, and operational efficiency.

Governance & Risk Management

Ensure all campaigns and initiatives comply with regulatory requirements and internal policies.

Support governance reviews, audit activities, and risk mitigation efforts.

Job Requirements:-

5–10 years' experience in retail banking, deposits, campaign management, or portfolio management.

Strong experience managing cross-functional initiatives and stakeholder engagement.

Good understanding of deposit products, customer portfolio management, and campaign analytics.

Strong analytical, communication, and problem-solving skills.

Commercially driven with a customer-centric and collaborative mindset.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

Apply now and make a Difference