Senior Account Based Marketing Manager
Senior Account-Based Marketing role at UiPath. Remote, United States · full-time · $150,000–$190,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build ABM plans for tiered enterprise accounts and align them with sales priorities
- You'll run personalized campaigns across email, social, content, events, ads, and direct mail
- You'll create account-specific messaging and coordinate assets with content, product marketing, and creative
- You'll monitor budgets, attribution, pipeline, and revenue results, then improve channel investment
- You'll use intent, engagement, and sales input to sharpen targeting and messaging
What you bring
- At least five years in B2B marketing, including at least three years in account-based marketing
- Demonstrated success generating pipeline and revenue through ABM in enterprise software or technology
- Experience with marketing automation and ABM platforms such as Marketo and 6sense
- Strong data analysis, project management, communication, and presentation skills
- Authorization to work in the United States
Who this fits
This role suits a senior B2B marketer who can turn account data into personalized enterprise campaigns and collaborate across sales, marketing, customer success, and creative teams. You’ll work remotely from the United States, and you must be authorized to work there. The job calls for someone comfortable managing several campaigns, measuring pipeline and revenue impact, and presenting insights.
From the employer
Life at UiPath
The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
Your mission
We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.
What you'll do at UiPath
Strategic Planning & Execution
Develop and execute comprehensive ABM strategies for tiered strategic accounts
Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
Campaign Management
Orchestrate integrated campaigns across email, social media, content, events, and advertising
Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
Manage campaign budgets and optimize investments across channels for maximum ROI
Track and report on campaign performance, pipeline influence, and revenue impact
Cross-Functional Collaboration
Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
Analytics & Optimization
Establish KPIs and success metrics for ABM programs
Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
Analyze campaign performance and provide actionable insights for continuous improvement
Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
Report on pipeline generation, velocity, and revenue attribution
What you'll bring to the team
5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
Deep understanding of ABM methodologies, tools, and best practices
Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
Strong analytical skills with ability to interpret data and translate insights into action
Excellent project management skills with ability to manage multiple campaigns simultaneously
Outstanding communication and presentation skills
Candidates must be authorized to work in the United States for this role
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.