Digital Marketing and Commerce Specialist

About us 

Treasury Wine Estates (TWE) is one of the world’s largest wine companies and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.  

About the role 

Join Treasury Wine Estates as our Digital Marketing & Commerce Specialist, where you'll help shape and optimise the digital consumer journey across websites, CRM, social media and commerce channels. Working closely with Brand Marketing, DTC, Sales and agency partners, you'll deliver integrated digital initiatives that enhance consumer engagement, grow brand visibility and drive commercial outcomes. 

• Manage and optimise brand websites, content, landing pages and digital shelf presence.
• Build, deploy and optimise CRM and EDM campaigns using platforms such as Klaviyo.
• Support SEO, content optimisation and emerging AI search/GEO initiatives to improve discoverability.
• Partner with brand, DTC and shopper marketing teams to deliver omnichannel digital commerce campaigns.
• Analyse performance data across digital channels, generating insights that improve consumer engagement, conversion and marketing effectiveness.

About you 

• Proactive self-starter who takes ownership, identifies opportunities, develops solutions and drives outcomes autonomously
• Experience in digital marketing, eCommerce, CRM, performance marketing or social media.
• Hands-on experience managing websites, email marketing campaigns and digital content platforms.
• Strong understanding of digital analytics, SEO, consumer journeys, and conversion optimisation.
• Commercially minded with the ability to translate data and insights into action.
• Passion for digital innovation, AI-powered marketing tools, emerging technologies and continuous improvement. 

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
• Enjoy the world’s most desirable wines through our generous employee product allowance 
• Get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
• We offer a range of great benefits to find out more, click here.

It takes all varietals! 

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact recruitment@tweglobal.com, quoting the job title and reference number. 

Apply Today

We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.