Product & Brand Designer
At a glance
Mid-level Brand Marketing role at Trovy. New York · full-time · $130,000–$160,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Design the HELOC application from problem definition through production-ready flows, working to improve conversion
- Use interviews, usability tests, recordings, funnel data and customer feedback to find and address points of friction
- Create website, landing-page and paid-ad designs for Meta, Google and TikTok while maintaining a consistent brand
- Explain design choices with data or clear reasoning, and contribute work and feedback to the design system
- Use AI tools and agentic workflows to prototype quickly and refine designs in short cycles
What you bring
- At least three years in product design, brand design or both, with a portfolio showing shipped product work
- You have conducted user research and used what you learned to change designs
- You use data and experiment results to guide design decisions, and can design complete user flows
- Strong Figma skills, sound visual and interaction design fundamentals, and experience incorporating AI agents into your process
Who this fits
This mid-level role suits a product-minded designer who can work across product flows and brand marketing, present decisions clearly, and manage several projects. Fintech, lending or regulated-industry experience is a plus. The role is on-site in New York City.
From the employer
About Us
Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.
Role Overview
We're looking for a Product & Brand Designer to shape how customers experience Trovy, from the first ad they see to the moment they accept their offer. You'll work with product and engineering to design features that improve conversion across our HELOC application flow, and you'll partner with marketing to bring our brand to life across the website, landing pages, and paid ads. This is a high-ownership role on a small team that ships fast. You'll have real influence over both the product and the brand as we grow.
What you’ll do
Design features and flows across our HELOC application, from early problem definition through production ready designs
Conduct user research, including customer interviews and usability testing
Review session recordings, funnel data, and customer feedback from support, reviews, and calls to understand where customers get stuck
Design for our website, landing pages, and paid ads across Meta, Google, and TikTok, keeping the brand consistent from the first ad to the card in the mailbox
Keep the brand consistent from the first ad a customer sees to the card in their mailbox
Build a deep understanding of our customers and home equity products
Present your work and explain your design decisions clearly, backed by data or sound reasoning
Contribute to our design system and design culture by sharing work early and giving and receiving feedback
Bring AI tools and agentic workflows (Claude, Claude Code, Cursor, and similar) into your process to prototype quickly and iterate in short loops
What you’ll need
3+ years of experience in product design, brand design, or both
A portfolio that shows shipped product work, ideally alongside some brand or marketing design
Strong product instincts. You think about the whole customer experience and help shape what gets built rather than executing a spec handed to you
Experience conducting user research and turning customer insights into design changes
Experience using data and experiment results to shape design decisions
Experience designing complete user flows, not just individual screens
Strong Figma skills, including clean, organized files and components
Solid foundations in typography, layout, visual hierarchy, and interaction design
You've integrated AI agents into how you design and build, and you can speak to what that changed
Clear communication and comfort presenting to engineers, product, and leadership
The ability to manage several projects at once without letting quality slip
You are a Good Fit if
You are product driven. You care about the user experience.
You have experience in fintech, lending, or another regulated industry.
You have an operator and builder mindset. You spot opportunities early, have the creative instinct to know what will resonate, and the drive to jump in and ship it.
You've shipped your own designs to production using Claude Code or similar tool
Why Join Us?
Compensation: Base Salary: $130,000 - $160,000 + Equity.
Market Opportunity: Join a team tackling the $30T home equity market.
Early Impact: Help shape our operations from the ground up.
Ownership: Competitive salary, meaningful equity, and room to grow.
Location: On-site, New York City.
Benefits: Medical, dental, and vision insurance with 100% employer paid premiums on select plans, Flexible time off, 10 company holidays, free lunch in office every Friday, 401(k) account, FSA, commuter benefits.
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