Campaign Management Professionals
Hybrid Istanbul Full-time Mid-level Campaign Management
At a glance
Mid-level Campaign Management role at Trendyol. Istanbul · full-time.
Pay not stated Campaign Management salary
RoleCampaign Management
SeniorityMid-level
LocationIstanbul
WorkplaceHybrid
EmploymentFull-time
PostedSep 24, 2026 · 7d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build lifecycle programs that acquire customers, retain them, prevent churn, and increase reward redemptions
- Use user behavior and campaign data to improve referrals, reactivation efforts, seasonal events, and daily promotions
- Control promotional spending, forecast initiative impact, and compare placement CTR with conversion results
- Track CAC, ROI, conversion, and redemption results across growth programs while managing campaign setup and timing
- Coordinate Product, Legal, MarComm, and CRM teams through testing, launch, operations, and compliance checks
What you bring
- Three to five years in growth marketing, CRM, lifecycle, or revenue management, ideally in fintech, banking, ecommerce, or fast-moving technology
- You can analyze conversion funnels, monitor KPIs, and work confidently with analytics tools
- You are comfortable tracking daily costs, supporting monthly forecasts, and finding ways to reduce spend
- You have handled concurrent campaign planning, operational delivery, contract follow-up, and creative asset work
Who this fits
You’ll suit a mid-level campaign operator who combines lifecycle marketing with financial and operational discipline. The role is based in Istanbul on a hybrid schedule, with work-from-abroad and summer-work options stated. You’ll collaborate with teams across Product, Legal, MarComm, and CRM in a dynamic international environment.
From the employer
ABOUT THE TEAM
TrendPay is where cutting-edge payment technology meets seamless user experience. This team designs and manages end-to-end payment solutions for millions of users across the globe. Trendyol Pay is focused on building secure, fast, and reliable payment infrastructure not just for today’s needs, but for the future of digital commerce.
TrendFinance is not just about managing money it’s about reshaping the future of financial experiences.
We build inclusive and innovative financial products that empower millions of customers and sellers. From smart credit systems to AI-powered budgeting, our goal is to remove complexity from finance and make it more accessible, personal, and impactful.
By blending technology with finance, we turn data into decisions helping individuals and businesses thrive.
We are united by a shared purpose:To create a positive impact in our ecosystem by enabling commerce through technology.
We simplify every transaction and elevate user confidence through technology-driven, customer-first design.
We are all working with the same purpose: To create a positive impact in our ecosystem by enabling commerce through technology.
Main Responsibilities
- Design and execute comprehensive customer lifecycle strategies, focusing on acquisition, retention, and churn prevention.
- Drive continuous revenue growth by analyzing user behavior and implementing targeted communication strategies to maximize reward redemptions and keep customers active.
- Identify underperforming segments or missed targets and swiftly pivot strategy—launching high-impact referral programs, reactivation campaigns, or seasonal, daily events.
- Continuously optimize the customer journey by analyzing friction points, aligning with Customer Service to resolve inquiries, and maintaining a seamless user experience.
- Own the promotional budget. Monitor daily operational and financial projections, forecasting the impact of active and upcoming initiatives.
- Analyze the efficiency of product placements and banners (CTR vs. Conversions) to maximize overall campaign / budget efficiency.
- Lead performance tracking for all growth initiatives, focusing on core metrics like CAC, ROI, Conversion Rates, and Redemption Rates.
- Oversee the end-to-end execution of campaign lifecycles, including panel configurations, participant limits, and precise scheduling.
- Coordinate the rollout of last-minute flash campaigns and pre-launch testing to ensure zero technical glitches.
- Collaborate cross-functionally with Product, Legal, and MarComm, CRM teams to ensure the seamless launch of campaigns, monitor post-launch performance and operations, and ensure full compliance with all terms and conditions.
Qualities We Are Looking For
- 3-5 years in Growth Marketing, CRM, Lifecycle Management, or Revenue Management, ideally within fintech, banking, e-commerce or a high-paced tech company.
- Strong data literacy with experience in tracking conversion funnels, monitoring KPIs, and using analytics tools.
- Team player with the ability to adapt to a dynamic work environment.
- Comfort with managing numbers, tracking daily costs, assisting with monthly forecasts, and identifying cost-saving opportunities.
- Proven ability to manage multiple tasks simultaneously, from campaign planning and operational execution to contract follow-ups and creative asset delivery.
- Good business acumen & curiosity, including skill in understanding the business, competition, and growth opportunities.
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