SEO & AEO Manager

TP-Link Systems Inc. Open · verified Sep 19, 2026

On-site Irvine Full-time Manager SEO

Mid-level SEO role at TP-Link Systems Inc.. Irvine · full-time · $100,000–$130,000 base.

SalaryStated by TP-Link Systems Inc.

$100,000 – $130,000

Base salary for this role, in USD per year, as published in the posting.

This role, from TP-Link Systems Inc.Our estimate for the market: $85,000–$115,000

Above the market median of $85,000 for mid-level seo roles in Irvine.

Worked out from 5 postings that stated pay, median $85,000. Last updated Sep 17, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own the organic search plan across corporate sites and Shopify stores to grow traffic, acquisition, and DTC sales
Improve Shopify taxonomy, product pages, schema, internal links, canonical tags, and Google Merchant Center feeds
Track crawlability, indexing, Core Web Vitals, speed, JavaScript rendering, and mobile performance across domains
Create content structures that work for search engines and LLM-based discovery
Define organic KPIs, connect search and AI citations to revenue, and manage SEO and AEO platforms

What you bring

At least three years of SEO work growing e-commerce or DTC traffic and revenue, with Shopify experience preferred
Hands-on AEO knowledge, including how LLMs discover, cite, and recommend products
Strong technical SEO skills across schema, site speed, crawl budgets, structured data, and URL architecture
Experience with consumer electronics journeys, faceted navigation, and product feed operations
Ability to turn technical search needs into priorities for engineering, merchandising, and marketing

Who this fits

You’ll work onsite in Irvine and collaborate with web development, content, merchandising, creative, brand, IT, and marketing teams. This role suits someone who can lead organic search for tech hardware e-commerce while connecting technical work to revenue and customer acquisition. TP-Link cannot provide visa sponsorship for this position.

From the employer

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

We are seeking a results-driven SEO & AI Search Optimization Manager to lead TP-Link’s organic search strategy across its corporate websites and Shopify e-commerce storefronts. This role will be responsible for driving organic traffic, customer acquisition, and direct-to-consumer revenue through a combination of technical SEO, content optimization, e-commerce best practices, and emerging AI Engine Optimization (AEO) strategies.

The ideal candidate brings experience in technical SEO, Shopify optimization, and search analytics, along with a strong understanding of how AI-powered platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews surface and recommend content. Working cross-functionally with web development, content, merchandising, and marketing teams, they will optimize site performance, improve search visibility, enhance product discoverability, and establish TP-Link as a trusted authority across both traditional search engines and AI-driven discovery channels. Success in this role will be measured by growth in organic revenue, search rankings, AI citations, website performance, and overall customer acquisition.

Responsibilities

1. Holistic SEO & AEO Strategy

Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts, driving attributable traffic, customer acquisition, and DTC revenue.

Develop and execute an AI Engine Optimization (AEO/GEO) strategy to maximize TP-Link's brand authority, product citations, and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

2. E-Commerce & Shopify Optimization

Optimize Shopify store performance, including collection page taxonomy, product listing pages (PDPs), structured data (Schema markup for hardware specs/pricing), internal linking, and canonical tag structures.

Work with D2C team and Manage Google Merchant Center feed optimization in tandem with SEO to maximize organic product listings and Google Shopping visibility.

3. Technical SEO & Site Health

Maintain technical site health across all domains: monitor crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.

Partner closely with IT, Web Development to prioritize technical backlogs and ensure seamless, risk-free migrations, platform updates, and new feature launches.

4. Content & Keyword Discovery

Partner with Creative, Brand, and Content teams to produce, optimize, and structure content specifically formatted for both search crawlers and LLM retrieval systems.

5. Analytics, Measurement & Vendor Management

Define organic KPIs and build reporting dashboards connecting traditional search traffic and LLM citation share directly to revenue and business outcomes.

Evaluate, implement, and manage enterprise SEO tools (Google Search Console, SEMrush, Ahrefs, Botify) and emerging AEO tracking platforms (e.g., Profound).

Requirements

3+ years of dedicated SEO experience with a proven track record of growing organic revenue and traffic for e-commerce/DTC brands (Shopify experience strongly preferred).

Demonstrated AEO/LLM Expertise: Tactical experience optimizing content for AI-driven discovery, understanding how LLMs crawl, index, cite, and surface product recommendations.

Deep Technical SEO Capability: Hands-on mastery of schema markup (Product, FAQ, TechArticle), site speed optimization, structured data, crawl budget management, and URL architecture.

E-Commerce Acumen: Strong understanding of consumer electronics/tech hardware buyer journeys, faceted navigation optimization, and product feed management.

Cross-Functional Leadership: Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.

Benefits

Salary range: $100K - $130K annually

Fully paid medical, dental, and vision insurance (partial premium coverage for dependents)

Contributions to 401k funds

Bi-annual reviews, and annual pay increases

Health and wellness benefits, including free gym membership

Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.