Content Marketing
At a glance
Mid-level Content Marketing role at Town.com, Inc.. San Francisco · full-time · $125,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll test new content channels and formats, then expand the approaches that show promise
- You'll set editorial direction and timing with product marketing across each content surface
- You'll link content to signups, activation, and realized value, using results to guide investment
- You'll carry Town's voice into search, LLMs, and other places customers discover the product
- You'll use customer, support, and sales input to shape what people need to understand
What you bring
- You'll bring content-marketing experience from a high-growth startup, ideally PLG or B2C
- You'll write and edit across punchy narratives, short video, long-form work, and interactive formats
- You'll show content surfaces you created or reworked, along with measurable business results
- You'll bring strong product and brand judgment and an end-to-end view of the user experience
- You'll use AI tools daily, maintain high editorial standards, and draw insight from technical experts
Who this fits
You'll thrive in a greenfield, high-ownership role where experimentation and measurable outcomes guide content decisions. The work suits someone who can collaborate with product marketing, growth, leadership, brand, and technical experts. You must work in person in San Francisco five days a week.
From the employer
About Town
Town (town.com) is AI that starts from who you are. We build a persistent model of your identity, your voice, your judgment, your relationships, and your priorities, and use it to do real work on your behalf across every tool where you operate: email, calendar, documents, Slack, and more. Town doesn't wait for you to prompt it. It observes, learns, and acts. The more you use it, the more it becomes an extension of you.
Town was founded by Jean-Denis Greze (CEO), former CTO of Plaid, and Tony Vincent (CPO), former Director of Applied AI Product at Google. We're a small, talent-dense team backed by Andreessen Horowitz, Forerunner Ventures, First Round Capital, and Conviction, with more than $73M raised to date.
About the Role
Town is hiring a Content Marketer to help the world understand Town. There's a lot of greenfield here — many content surfaces and formats we could and should create or try, from the tried-and-true to the genuinely new. Your job is to help shape the strategy for which formats we test and invest in, build out and test those ideas, and then double down on and grow the ones that work.
This is a foundational, high-ownership role. You'll own editorial strategy and the calendar, and you'll treat content as a performance asset — measured by the outcomes it drives, not the volume it ships. You'll work closely with your marketing and brand partners at Town, as well as business leadership.
Part of what helps people resonate with Town is the playful spirit of the Townies, who help AI become more personal. You can learn more at town.com, get to know the Townies by setting up your own Town account, and see how this plays out with customers through the examples here. We want someone energized to extend that spirit across the surfaces we grow and the new ones we try.
What you'll do
Invent and test new content surfaces. Figure out what form factors land Town's story best, and build out the surfaces and form factors that don't exist yet. Treat each one as an experiment: ship it, measure it, learn, and iterate as we understand what customers need to be aware of and deepen their understanding of town.
Own editorial strategy and the calendar. Partnering with product marketing, set the through-line for what we say and when across content surfaces, and give every surface you build a coherent point of view.
Make content a performance asset. Connect content to real outcomes (e.g. signups, activation, value realized, etc.) and let the results decide what you build next.
Extend the Town brand. Carry Town's voice and originality (town.com, the Townies, the Inc. story) into every new surface, including how Town shows up where people go looking - in search and, increasingly, inside LLMs.
Be the voice of the user and the market. Pull from customer conversations, support signal, and sales insight to learn what people actually need to understand about Town, and shape surfaces and content around it.
Who you'll work with
You'll partner with product marketing on positioning and launches, growth on new channels, business leadership on strategy and desired outcomes, and our brand team on voice and identity. Content is where those threads come together - you're the person turning what Town is into something people understand, feel, and act on.
You might thrive in this role if you...
Have experience in content marketing at a high-growth, ideally PLG or B2C, startup.
Are an exceptional writer and editor who can move across formats and surfaces - a punchy narrative, short-form video, a long-form piece, a new interactive format, etc.
Have built or reinvented content surfaces and formats, not just run a blog, and can point to work that drove real outcomes.
Have a genuine passion for outcomes. You see content as a performance asset, you measure it, and you optimize toward what actually moves people.
Have strong product and brand taste, and can hold the whole experience in your head from the first impression to the in-product moment.
Are appropriately AI-obsessed. You use AI tools daily but you have zero tolerance for AI-sloppified content.
Are comfortable working with technical subject-matter experts to extract insight and turn it into something a non-technical reader finds compelling.
Are excited about working in person in SF, five days a week.
Location
San Francisco, CA. Five days a week in person at our Financial District office.
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