Talent Network: Marketing Specialist (Part-Time / Hourly)

Toptal toptal.com Open · verified Aug 23, 2026

Remote Canada Mid-level General Marketing

Mid-level General Marketing role at Toptal. Remote, Canada.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run email campaigns through planning, launch, quality checks, testing, reporting, and refinement
You’ll build audience segments and automated journeys in Salesforce Marketing Cloud, then improve their results
You’ll write and refresh blog and SEO content around search intent, keywords, readability, and internal links
You’ll create social copy and content ideas, adapting campaign messages for each channel
You’ll use engagement and campaign data to recommend practical improvements across content and email

What you bring

You hold a bachelor’s degree and bring at least five years of marketing experience centered on email and automation
You can produce strong email, blog, SEO, and social content while maintaining brand voice
You understand audience segmentation, email experimentation, SEO, and on-page optimization
You can interpret performance data and turn findings into clear next steps
You stay organized across competing deadlines and work effectively both independently and with other teams

Who this fits

This role suits a remote, hands-on individual contributor who can move between email operations, writing, SEO, social content, and analysis. You must submit your resume and communications in English. Toptal does not provide visa sponsorship or assistance.

From the employer

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

We’re looking for a results-driven Marketing Specialist to support and execute key marketing initiatives across email, content, SEO, and social media. This role is primarily focused on email marketing, automation, optimization, and analysis, and requires deep expertise in Marketing Automation (ideally in Salesforce Marketing Cloud). The ideal candidate will also be able to create high-quality written content for blogs, SEO, and social channels.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

Responsibilities:

Email Marketing, Automation, Optimization, and Analysis

Own the execution of email marketing campaigns from planning through deployment, QA, testing, reporting, and optimization.
Build, manage, and optimize automated journeys, campaigns, and audience segmentation in Salesforce Marketing Cloud.
Develop email content aligned with campaign goals, brand voice, and audience needs.
Conduct A/B testing on subject lines, copy, CTAs, send times, and audience segments to improve performance.
Monitor and analyze campaign performance, including open rates, click-through rates, conversions, engagement, and other KPIs.
Apply best practices across deliverability, compliance, personalization, and lifecycle marketing.
Translate campaign insights into actionable recommendations to improve future performance.

Blog and SEO Writing

Write and edit high-quality blog content aligned with brand messaging, audience interests, and SEO goals, while exercising discretion and independent judgment.
Create SEO-focused content and optimize written content for target keywords, search intent, readability, and internal linking.
Refresh and optimize existing blog content to improve rankings and performance.
Ensure all written content is clear, accurate, engaging, and on-brand.

Social Media Content

Create compelling social media copy and content concepts that support broader campaign and content objectives.
Support the content calendar with consistent, brand-aligned content across relevant channels.
Adapt campaign, blog, and email messaging into channel-appropriate social content.
Monitor content performance and recommend improvements based on engagement data and audience response.

Qualifications and Job Requirements:

Bachelor’s degree is required.
5+ years of experience in marketing with strong emphasis on email marketing and automation.
If not familiar with Salesforce Marketing Cloud, willingness to quickly adapt to it.
Strong experience writing marketing content across email, blog, SEO, and social media formats.
Strong understanding of SEO and on-page optimization best practices.
Experience with audience segmentation, email testing, and campaign optimization.
Ability to interpret performance data and turn insights into actionable recommendations.
Strong attention to detail, organization, and project management skills.
Ability to manage multiple priorities and deadlines in a fast-paced environment.
Collaborative mindset with the ability to work cross-functionally and independently.
You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.

Nice to Have:

Experience in B2B marketing
Knowledge of Salesforce Marketing Cloud, including hands-on experience with Journey Builder, Automation Studio, Email Studio, Content Builder, and Contact Builder
Familiarity with HTML/CSS for email formatting and minor template edits
Familiarity with SQL or AMPscript within Salesforce Marketing Cloud
Experience using analytics and reporting tools to measure content and campaign performance