Digital Marketing Specialist
At a glance
Mid-level Digital Marketing role at Tommy Gun's Original Barbershop. Kelowna · full-time · CA$60,000–CA$65,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run the national digital calendar across CRM, social, search, website and blog content
- Use audience segments and personalization to strengthen loyalty, re-engagement, conversions and digital traffic
- Review campaign results and monthly performance, then connect online activity with in-shop sales
- Track campaign budgets and returns, and explore AI or automation tools to improve execution
- Coordinate national campaigns, SEO and reputation work, plus website and gift-card updates across regions
What you bring
- You have two to five years in marketing, including at least one year focused on digital work
- You have run SMS and email CRM campaigns and can work confidently in Klaviyo
- You have managed Google Ads and Meta campaigns, including budget tracking and return reporting
- You can use Google Analytics, Shopify and SEO tools, with knowledge of local SEO and online reputation
Who this fits
This mid-level role suits a hands-on digital marketer who can interpret performance across platforms, turn findings into recommendations and coordinate with creative teams. The role is on-site in Kelowna. The stated salary is CAD $60,000 to $65,000 per year, plus benefits.
From the employer
Help Us Bring the Fresh Cut Feeling to Life!
We're looking for a Digital Marketing Specialist to help take our digital marketing to the next level. If you love learning new tools, testing new ideas and seeing the results in real time, you'll fit right in.
You'll work closely with our marketing team and report directly to the National Marketing Manager.
Who We Are
At Tommy Gun's, we believe nothing beats The Fresh Cut Feeling. It's running your hand across your face after a hot towel shave. It's the grin you can't hold back when your Barber absolutely nails your look.
Our mission is simple: every Guest should walk out looking and feeling their best. That same commitment extends to our team, because we want you to love where you work. When our people are happy, everybody's happy.
What You'll Be Up To
Digital Content & Execution
- Develop and manage the National Digital Content Calendar across CRM (SMS & Email), Organic & Paid Social (Meta, UGC, Influencer), Paid Search (Google Ads), Website and Blog Content.
- Build and improve audience segmentation and targeting through personalization strategies to boost customer loyalty and re-engagement.
- Optimize website, blog and CRM strategies to drive engagement, increase conversions, grow the CRM database and boost social and web traffic.
- Monitor competitor trends and market shifts using platforms like SEMrush to help refine digital strategies.
- Work with the Creative Lead to develop fresh, engaging content that highlights the features and benefits of being a Tommy Gun's Guest.
- Stay up to date on emerging digital marketing trends, tools and technologies.
Performance Analysis & Campaign Optimization
- Provide pre- and post-campaign reports, along with monthly marketing performance analysis, to help refine future strategies.
- Track and analyze key marketing metrics across Klaviyo, Google Analytics, Google Ads, Meta, Shopify and internal reporting tools.
- Oversee campaign-specific budgets and track ROI/ROAS.
- Compare online performance with in-shop sales to identify what's working and where we can improve.
- Explore AI and automation tools that can improve efficiency and performance.
Campaign, SEO & Website Support
- Partner with the National Brand Manager to execute national campaigns that drive awareness, education and traffic to targeted shops.
- Maximize Uberall for SEO improvements and online reputation management with our SEO consultant.
- Work with the Creative Lead and Design team to manage and coordinate website and GFT updates across Canada, the U.S. and Franchise Development.
Agency Collaboration & Management
- Support the National Marketing Manager with agency partners and ongoing projects.
Requirements
What We're Looking For
As our Digital Marketing Specialist, you'll be our go-to for digital marketing support. We're looking for someone with:
- 2–5 years of marketing experience, with at least a year in the digital space
- Hands-on experience running CRM campaigns (SMS and email), with strong working knowledge of Klaviyo
- Experience managing paid campaigns on Google Ads and Meta, including budget tracking and ROI/ROAS reporting
- Confidence with Google Analytics, Shopify and SEO tools such as SEMrush, plus a solid grasp of local SEO and online reputation management. Uberall experience is a bonus.
- A data-driven mindset and the ability to pull insights from multiple platforms, connect online performance to in-shop results and turn the numbers into clear recommendations
- Strong organization and project management skills, with the ability to juggle multiple campaigns and deadlines
- Excellent communication skills and a collaborative approach to working with creative teams
Benefits
Why Join Tommy Gun's?
At Tommy Gun's, we believe the experience should be just as great for our Team Members as it is for our Guests.
What We Offer:
- Health benefits
- RRSP program
- Product discounts
- Free haircuts (yes, you get The Fresh Cut Feeling too)
- A supportive, collaborative team environment
- Real opportunities for growth and development
Salary: $60,000–$65,000 per year, plus benefits
Ready to Make Your Mark?
If you love digging into data, turning ideas into campaigns and finding smarter ways to reach people, we'd love to hear from you.
Apply Today!
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