growthroles

CRM Campaign Specialist iGaming (m / f / x) - German Speaking

Tipico Open · verified Sep 16, 2026
Hybrid St. Julian's Full-time Mid-level Campaign Management

Mid-level Campaign Management role at Tipico. St. Julian's · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Build CRM campaigns and customer journeys with CRM and CMS platforms
  • Plan promotions and configure them in gaming supplier back-office systems
  • Write campaign copy, coordinate assets, and launch performance-led ad hoc campaigns
  • Improve automated lifecycle messages across channels in step with website content
  • Create personalized bonus campaigns for relevant customer segments

What you bring

  • At least one year in iGaming or another regulated digital industry
  • Strong data analysis ability and close attention to detail
  • Creative ideas for digital campaign development
  • Organization skills for handling several projects at once
  • Professional German plus excellent English communication

Who this fits

You’ll suit a mid-level campaign role focused on Games, retention, engagement, and ongoing communication optimization. The position is based in St. Julian’s with a hybrid setup and requires professional German for work with partners, candidates, and colleagues, alongside English for internal communication. Relocation support to Malta is available.

From the employer

We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry part of Banijay Gaming - a European champion in sports betting and online gaming. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious - we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day.

At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face - because we’re looking for a CRM Campaign Manager iGaming (m/f/x) to join the team!

You will increase customer retention and engagement with a focus on our Games product through excellent multi-channel communication and event driven ad-hoc promotions. You will work closely with internal and external stakeholders to ensure engagement of customers with refreshing, perfectly executed campaigns and relevant communication cycles. Your focus is on customer engagement by constant optimization of customer communication, website content and user experience.

Your playing field:

  • Build campaigns and user journeys using CRM and CMS tools.
  • Plan and execute promotions, including setup across various gaming supplier back offices.
  • Write marketing copy, manage campaign assets, launch ad hoc campaigns based on KPI performance.
  • Manage and optimize automated customer lifecycle communications across all channels, aligned with website content.
  • Create targeted personalized bonus campaigns for relevant user segments.

Which skills you should bring to the pitch:

  • Experience. You have 1+ years experience in the iGaming/regulated digital industry.
  • Analytical. Strong analytical skills with large amounts of data and excellent attention to detail.
  • Creative Thinking. Generate innovative ideas for digital campaigns.
  • Organizational Skills. Strong attention to detail, with the ability to manage multiple projects simultaneously.
  • Languages.
    • Excellent knowledge of the English language. Our team consists of more than 50 different nationalities working together to achieve Tipico's mission. English is the way we communicate within the company.
    • Proficient level of the German language. As the #1 in Germany, German is in our DNA. Professional language skills is required, as well in the communication with partners as with candidates and your team.

This is how we score with you

  • Established International Group. We have a solid foundation on which to grow.
  • Personal and Professional Growth. We offer you opportunities to develop and grow to unlock your potential.
  • Relocation Support. To make your move to Malta as smooth as possible.
  • Competitive Package. We care for our employees, offering an indefinite contract, competitive salary, insurances (private health, dental, private accident, sickness and life) and free parking.
  • On-site childcare. We’ve got a game plan to support you and your 3+ year old kids.
  • Sports Incentive. We want you to remain active and will subsidise a gym membership of your choice.
  • Modern offices. Our very own Tipico tower provides an open plan space with the latest technology.
  • Events. Sponsored Charity and Team gatherings, we like to have fun together as one team and reinforce our connections.
  • Supportive Environment. We believe in collaboration and working together as a team but we also give importance to the uniqueness of each and every one of us.

Think a career at Tipico’s right for you?

Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels

We look forward to your application!

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