Brand Manager: Jungle
Tiger Brands Open · verified Sep 21, 2026 At a glance
Mid-level Brand Marketing role at Tiger Brands. Bedfordview · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn consumer and shopper insight into plans for category, pricing, channels, promotions, and innovation
- Develop and track product, packaging, trade, and consumer communication solutions
- Work with Consumer Insights to interpret market, competitive, behavioral, trend, and internal data
- Lead the agency through communication strategy, campaign review, and sign-off
- Manage forecasting, media, promotions, investment, quality, brand health, share, and range tracking
What you bring
- Consumer goods experience across marketing and, preferably, customer-facing work
- At least two years in brand and marketing roles, with cross-functional delivery experience
- Strategic and financial judgment to grow a category and weigh commercial trade-offs
- Strong knowledge of modern and general trade routes to market
- A record of brand development, idea-to-market work, and insight-led consumer propositions
Who this fits
You’ll suit a consumer-focused marketer who uses insights to shape strategy, innovation, and brand growth. This is a full-time role based in Bedfordview, South Africa. Tiger Brands may give preference to candidates from under-represented designated groups under its employment equity plan.
From the employer
It's fun to work in a company where people truly BELIEVE in what they're doing!
As a Brand Manager for Grains Category, you will execute brand plans while trying to achieve sustainable and profitable growth for your brands. You will achieve this by leveraging consumer and shopper insights to craft brand/s that consumers love, and by executing compelling brand plans that are delivered through exceptional brand experiences in terms of innovation, communication and activation. On a daily basis this involves articulating and delivering the full marketing mix for your brand. You will work with the Marketing Centre of excellence, leveraging their expertise to optimize pricing, promotions, product innovation, packaging and marketing mix.WHAT YOU WILL DO
Translate marketing insights and analysis of key issues and opportunities into
clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed
growth agenda (volume, value, profit)
Identify, define, develop, deliver & track insight-driven innovation and renovation that is accretive to the brand and category (volume, value, profit). This includes defining the product & packaging solution, for customer team the trade solution, and for consumers compelling communication
Partner with the Consumer Insights team to generate brand-relevant insights from all touchpoints; including market & internal analytics, competitive intelligence, consumer behavior, trend data and other appropriate sources
Lead creative agency through the Communication Strategy process for your
brand(s), culminating in the deliver of a Communication Strategy sign off and campaign judging and sign off of above-the-line and below-the-line campaigns vs the agreed brand blueprint
Ensure key day-to-day Brand Management tasks are executed fully and to a high level of quality including S&OP forecasting, media planning, customer promotion tracking, Marketing Investment spend and management, quality tracking, brand health and share tracking and range management
WHAT YOU WILL BRING TO THE TABLE
Key attributes and competencies
Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
Route to market know how – a robust understanding of both modern and general trade
Experience
2+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth
BBusSc/BCom preferable
Proven record of successful brand development and Idea to Market strategies
Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights
WHAT YOU WILL BE MEASURED ON
Brand(s) growth
Marketing ROI
Brand health
Market share (%)
Net Sales volume and value growth
Brand profit / Gross margin
Weighted / numeric distribution
Team development and feedback
Innovation Performance
Environment created
Promotion performance
Innovation performance
In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
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