Manager, Marketing Finance
At a glance
Manager-level General Marketing role at The Hershey Company. Hershey · $111,200–$139,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Compare portfolio options financially so leaders can weigh trade-offs and make informed decisions
- Help Marketing interpret results in business reviews, build financial understanding, and turn findings into action plans
- Trace margin changes to their causes and recommend ways to improve margins
- Shape portfolio strategy and growth plans with analysis and recommendations across the one-to-three-year planning window
- Work with Marketing on Direct Marketing Expense forecasts, in-year spending, and annual plans
What you bring
- At least five years of relevant professional experience
- A bachelor’s degree in finance or a business-related discipline
- Strong analytical ability and financial judgment, including turning data into useful recommendations
- Experience with Excel, PowerPoint or ThinkCell, Tableau, Power BI, and Alteryx, plus clear executive-level communication
Who this fits
You’ll suit a finance partner role that works closely with Marketing and advises leaders across the U.S. organization. The work spans long-range portfolio planning and current-year expense management.
From the employer
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.How will you fit in the big picture?
The Marketing Finance Manager will enable profitable organizational growth through best-in-class strategic analysis and planning support. In this highly collaborative role, you will provide P&L guidance and insights-driven recommendations to leaders across the U.S. organization, supporting strategic planning across a 1-to-3-year horizon and serving as a key finance partner for Direct Marketing Expense (DME). This is an opportunity to combine strong financial acumen with strategic thinking, translating complex business and financial information into actionable insights that help shape portfolio decisions and future growth.What will you do?
Strategic Out-Year Portfolio Planning and Analysis- Provide financial and economic analysis that enables informed decision-making and appropriate trade-offs across the portfolio.
- Partner with Marketing to strengthen financial acumen through business reviews, results interpretation, insights, and action planning.
- Assess drivers of margin variance and identify opportunities for margin expansion.
- Support delivery of Portfolio Strategy across the strategic planning horizon.
- Provide thought leadership, analysis, insights, and recommendations for strategic growth workstreams.
- Serve as a key Finance business partner supporting Direct Marketing Expense.
- Collaborate with Marketing partners on in-year DME forecasting and execution, as well as annual DME planning.
Minimum Education & Requirements
Experience:- 5+ years of relevant professional experience.
- Strong analytical skills and demonstrated business and financial acumen.
- Strong technical capabilities, including tools such as Excel, PowerPoint/ThinkCell, Tableau, Power BI, and Alteryx, with the ability to synthesize data into insights and strategic recommendations.
- Effective communication and presentation skills, including the ability to develop compelling executive-ready materials.
- Demonstrated ability to prioritize multiple projects and responsibilities in a fast-paced, changing environment.
- Ability to build strong cross-functional partnerships and identify and execute process improvements.
- Bachelor’s degree in Finance or a business-related field required.
- MBA or equivalent marketplace experience preferred.
Benefits & Perks
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.- Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
- Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
- Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
- Growth & Development: Career development programs, learning opportunities, and internal mobility
The anticipated base salary range for this role is $111,200 to $139,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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