Assoc Mgr Brand Marketing UK

The Hershey Company thehersheycompany.com Open · verified Sep 18, 2026

London Mid-level Brand Marketing

Mid-level Brand Marketing role at The Hershey Company. London · no salary stated · we estimate £48,000–£59,000.

Estimated pay

The Hershey Company has not published a salary for this role. The figure below is our estimate, not theirs.

£48,000 – £59,000

What the middle half of mid-level brand marketing roles in London paid, among postings that did state a salary.

Worked out from 6 postings that stated pay, median £54,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead go-to-market plans for European brands, turning consumer and business insights into market activation
You'll support annual plans spanning media, consumer activation, commercial work, and shopper marketing
You'll coordinate agencies and internal teams to deliver integrated campaigns on time and within budget
You'll assess brand, category, and post-launch performance, then recommend improvements to activation and investment
You'll lead or support transversal work such as sampling, selected assets, PR, and Brand Days

What you bring

You'll bring experience leading FMCG brands across brand marketing and media
You'll have three to five years of FMCG marketing experience, ideally in top-tier Food & Drink
You'll be comfortable using Circana, Nielsen, customer data, and consumer insights
You'll manage competing projects, solve problems, meet deadlines, and communicate clearly
You'll hold a bachelor's degree in business, marketing, or a related field

Who this fits

You'll suit a commercially minded marketer who combines creative thinking, analytical work, initiative, and strong collaboration. The role can be based in London or Hamburg, with applications welcomed from both countries. You'll work under the Marketing Manager, Europe, across UK and European brand activity.

From the employer

Role Title: Associate Manager Brand Marketing Europe

Location: This role can be based in either London and Hamburg. Applications form both countries are welcome.

Summary:

As Associate Marketing Manager, Europe at The Hershey Company, you will play a key role in supporting the continued growth of our European portfolio, including iconic brands such as Reese’s and Hershey’s, during an exciting period of expansion for the business.

Working under the leadership of the Marketing Manager, Europe, this role will combine brand ownership, creative & commercial thinking, analytical rigour and strong execution. The Associate Marketing Manager will help shape and deliver brand plans across the UK and Europe, support the expansion of our pan-European portfolio, and lead key transversal marketing projects that build marketing excellence across the business.

This is an exciting opportunity to support the launch and development of a future growth platform within the Hershey Europe portfolio, while helping scale our current brands within the UK & Europe.

To effectively perform their duties, the Associate Marketing Manager must be proficient in the following qualities:

Leadership: Accountability, Problem-solving skills & Initiative
Marketing Project Management: Strong Organisational skills & follow-through
Creativity: Marketing experience working with creative and adaptation agencies
Analytical skills: Internal & External data analysis capabilities
Collaboration: Develop strong, cross-functional relationships & coordination with internal and external agency partners

Summary of Dites and Responsibilities:

Brand Growth Platform: Go-to-Market Leadership (UK & Europe)

Lead the execution of go-to-market plans for one or more brands within the European portfolio, translating consumer and business insights into effective market activation.
Support the development and execution of annual brand plans, including media, consumer activation, and commercial & shopper integration.
Partner with media, creative, shopper, PR and activation agencies to deliver integrated consumer plans.
Drive execution of integrated brand-building initiatives, ensuring activities align with brand strategy, consumer needs, and business objectives, whilst being delivered on time and on budget.
Monitor campaign performance and key KPIs, providing recommendations to optimise messaging, activation effectiveness, and future marketing investment.
Ensure marketing materials, messaging, and activation plans align with brand guidelines, compliance requirements, and consumer needs.

Pan-European Leadership, including Performance, Portfolio & Pricing Input (Europe)

Conduct brand performance analysis to inform the performance & market competitiveness of Core products and Innovations post-launch across Europe.
Partner with Insights, Category, Sales, and Finance to ensure Portfolio & Pricing strategies are both brand led and commercially grounded.
Analyze category insights to support brand decision-making and identify opportunities for growth.

Integrated Marketing Execution & Transversal Projects:

Lead or support transversal marketing projects that strengthen the quality, consistency and impact of Hershey Europe marketing.
Support the development of select brand & shopper assets, creative toolkits, and ensuring consistency across local market adaptations.
Lead multi-brand initiatives connected to brand priorities including sampling, and act as the marketing point person for PR.
Support internal and external Brand Days, helping to build inspiring brand plans, strong content, and clear cross-functional alignment.

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:

Experience leading FMCG brands across Brand Marketing & Media; Challenger brand experience is advantageous
Leadership: Problem-solving mentality, intellectually curious, strong critical thinking skills
Marketing Project Management: Ability to prioritise and manage multiple projects, work under pressure and meet deadlines
Analytical skills: Proficient in data analysis tools such as Circana, Nielsen, customer data & consumer insights
Collaboration: Strong collaboration, verbal and written communication skills
A growth mindset and creative thinking are advantageous.

Education:

Bachelor’s Degree in Business (marketing or related specialisation, from a top university preferred)

Experience:

At least 3-5 years of marketing experience in FMCG (top-tier Food & Drink experience preferred)