Head of Growth – DTC Wellness Brand

The Growth Foundation Open · verified Sep 10, 2026

London Director Growth Marketing

Leadership Growth Marketing role at The Growth Foundation. London · no salary stated · we estimate £85,000–£127,000.

Estimated pay

The Growth Foundation has not published a salary for this role. The figure below is our estimate, not theirs.

£85,000 – £127,000

What the middle half of lead growth marketing roles in London paid, among postings that did state a salary.

Worked out from 14 postings that stated pay, median £89,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the growth plan and own acquisition, conversion, repeat purchase, and subscription performance
Run paid acquisition through Meta, Google, affiliates, influencers, and emerging channels
Lead creative testing, CRO, Shopify, landing pages, and customer journeys
Improve retention with CRM, lifecycle marketing, subscriptions, and churn reduction
Manage budgets, forecasts, reporting, and the growth team’s development

What you bring

Show that you have helped scale a high-growth DTC brand through a comparable stage
Bring experience managing substantial paid media budgets and assessing CAC, LTV, and funnel performance
Use Klaviyo confidently and bring strong CRM and retention expertise
Understand how acquisition, conversion, repeat purchase, and subscriptions work together
Have experience in wellness, supplements, beauty, or another relevant consumer category

Who this fits

You’ll suit this role if you want to set strategy while staying close to the numbers, creative, and customer funnel. It can suit an established Head of Growth or someone stepping into the title for the first time, as long as you have helped scale a high-growth DTC brand. The role is based in London and sits within the senior leadership team.

From the employer

We’re working with one of the UK’s fastest-growing DTC wellness brands to find a brilliant Head of Growth to join their senior leadership team.

The business has scaled incredibly quickly since launching and is now entering its next stage of growth, with ambitious plans across international expansion, new product launches, retention and subscription.

This is a big role, but they’re not looking for someone who wants to sit above the detail.

They need someone commercial, driven and very hands-on who has already helped scale another DTC brand through a similar stage of growth. Someone who can set the strategy, but is equally comfortable getting into the numbers, challenging creative, looking at CAC and LTV, understanding why a landing page isn’t converting or where customers are dropping out of the funnel.

You’ll have ownership across the full DTC growth engine, including:

Paid acquisition across Meta, Google, affiliates, influencer and emerging channels
Creative strategy and testing
Retention, CRM and lifecycle
Subscription growth and reducing churn
Shopify, CRO, landing pages and customer journey
Growth budgets, forecasting and performance reporting
Building and developing a high-performing growth team

We are particularly interested in people who have worked in high-growth DTC businesses across wellness, supplements, beauty or other relevant consumer categories and can demonstrate that they’ve genuinely helped scale a brand.

You will have experience scaling significant paid media budgets, strong knowledge of Klaviyo, CRM and retention, and understand how acquisition, conversion, repeat purchase and subscription all work together.

Subscription experience would be a big plus.

This could suit an established Head of Growth, but we’re equally open to someone ready to step up into their first Head of Growth role. The important thing is that you’ve been part of scaling a high-growth DTC brand, understand what it takes to get to the next stage, and are excited by the opportunity to take real ownership of growth.

There’s meaningful equity, the opportunity to build your own team and a genuine seat at the table alongside the Founder and senior leadership team.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.