Marketing and Events Manager - TestAssure - Brydon Portfolio Company
At a glance
Manager-level General Marketing role at The Brydon Group. Remote, United States · full-time · $85,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run integrated demand campaigns across email, paid, organic, and partner channels to build pipeline and awareness
- Coordinate conference and trade show logistics, booth plans, staffing, and follow-up before and after events
- Build HubSpot campaigns, emails, landing pages, and automated workflows for marketing programs
- Measure campaign results and return on investment, then improve programs using performance data
- Work with partners on co-marketing, joint content, and shared events while managing vendors, budgets, and timelines
What you bring
- At least five years in B2B marketing, including a strong record of event work
- Hands-on delivery of digital campaigns, webinars, conferences, and trade shows
- Experience using HubSpot or a similar marketing automation system
- Ability to manage several campaigns and deadlines independently through strong project planning
- Clear writing, cross-functional communication, and data-led campaign evaluation skills
Who this fits
You’ll suit a hands-on marketing generalist who enjoys varied projects and can connect programs to pipeline. The role works across sales, partners, customer success, and leadership, and reports to the Director of Marketing. It is fully remote for someone based in the United States, with occasional travel of approximately ten to twenty-five percent for conferences, trade shows, and staff meetings.
From the employer
About TestAssure
TestAssure is a cloud-based workforce management (WFM) testing platform. We help HRIS, Shared Services, and WFM teams at enterprise organizations save time, prevent compliance risk, protect their people and paychecks, and preserve their bottom line every pay cycle. Our customers span healthcare, retail, logistics, manufacturing, and public sector organizations who rely on TestAssure to validate their WFM configurations at every stage, from go-live through ongoing operation.
We're a growing, remote-friendly team that values accountability and integrity, collaboration and respect, curiosity and adaptability, and being relentlessly customer-driven. If you like building marketing programs from the ground up and seeing your work directly connect to pipeline, we'd love to talk.
About the Role
TestAssure is hiring a Marketing Manager to execute demand generation programs that drive pipeline and brand awareness. This is a generalist role at the center of our marketing engine that will report to the Director of Marketing. You’ll manage or support multi-channel campaigns, webinars, conference and trade show execution, and partner marketing initiatives. You'll also work closely with sales, partnerships, customer success, and leadership to bring TestAssure's story to the market.
This role is a great fit for someone who enjoys variety, can move fluidly between projects, enjoys hands-on execution, and has strong evaluation skills over how their programs perform.
What You'll Do
- Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
- Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
- Support brand marketing efforts, including messaging consistency, content development, and campaign creative
- Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
- Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
- Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
- Track, analyze, and report on campaign performance and ROI
- Manage vendor and event budgets, timelines, and deliverables
Requirements
What We're Looking For
- 5+ years of B2B marketing experience, with a strong track record in events
- Hands-on experience managing digital campaigns, webinars, and conferences/trade shows
- Experience with HubSpot (or a comparable marketing automation platform)
- Strong project management skills — able to juggle multiple campaigns and deadlines independently
- Comfort working cross-functionally with sales, partners, customer success, and leadership
- Clear, effective writing and communication skills
- Data-informed approach to evaluating and improving campaign performance
- A generalist mindset and comfort with hands-on execution
- Willingness to travel occasionally (approximately 10–25%) for conferences, trade shows, and staff meetings
Nice to Have
- Experience building and managing paid ad campaigns
- Experience with partner or channel marketing programs
- Familiarity with brand and product marketing fundamentals (positioning, messaging, launches)
- Experience marketing to enterprise or HRIS/HR technology buyers. Note: Workforce management (WFM) industry experience is not required — we're prioritizing strong marketing fundamentals over domain-specific background.
Benefits
- Salary: ~$85,000/year
- Location: Fully remote (US-based)
- Reports to: Director of Marketing
- Travel: Occasional (10–25%) for conferences, trade shows, and staff meetings
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