Sr. Content Strategy & Creator

thatgamecompany thatgamecompany.com Open · verified Aug 23, 2026

Remote Singapore Full-time Senior Content Strategy

Senior Content Strategy role at thatgamecompany. Remote, Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run localized TikTok accounts from idea development and scripts through publishing and audience replies
Find and onboard promising creators to grow Sky’s creator network in Southeast Asia
Track trends, algorithms, and viral formats to guide quality, brand-aligned UGC
Use content results and market signals to improve creator participation and output
Coordinate with Marketing and Localization on brand consistency and local campaigns

What you bring

Have up to three years of experience in social media, content creation, or gaming
Speak professionally in English and Mandarin, English and Vietnamese, or Mandarin and Vietnamese
Understand short-video planning and enjoy figuring out how platform algorithms work
Know Southeast Asian audience preferences and local digital subcultures
Connect strongly with Sky’s values, visual style, and community spirit

Who this fits

This role suits an early-career content operator who can combine hands-on social work with creator support. You’ll work remotely from Singapore while supporting Sky’s creator ecosystem across Southeast Asia. Familiarity with YouTube, Instagram, Discord, video editing, or original content creation is an advantage.

From the employer

thatgamecompany is looking for a creative and proactive Content & Creator Operations/Coordinator to drive the product’s presence on platforms such as Tiktok and support our creator ecosystem in Southeast Asia (SEA). With 0-3 years of experience, you will be responsible for planning and operating localized accounts, scouting emerging talent, and assisting in building a thriving creator community for enhancing platform engagement, and Sky’s brand impact in SEA.

Responsibilities:

TikTok Strategy & Operation: Own the end-to-end management of localized TikTok accounts, from creative brainstorming and scriptwriting to posting and community interaction.
Creator Scouting & Recruitment: Proactively identify and onboard high-potential creators to expand Sky’s creator family.
Trend & UGC Leadership: Stay ahead of platform algorithms and viral mechanics to guide creators in producing high-quality, brand-aligned User-Generated Content (UGC).
Data-Driven Optimization: Analyze content performance and market trends to provide actionable insights, optimizing both creator engagement and content output.
Cross-functional Collaboration: Work closely with Marketing and Localization teams to ensure all activities align with global branding and support localized campaign execution.

Requirements:

Experience: 0-3 years in social media operations, content creation, or the gaming industry.
Language Proficiency: Professional fluency in one of the following: English + Mandarin, English + Vietnamese, or Mandarin + Vietnamese.
Platform Savvy: Deep understanding of short-video content planning; you are someone who loves "cracking the code" of platform algorithms.
Cultural Insight: Strong awareness of SEA user preferences and local digital subcultures.
Passion for Sky: Deep resonance with the values, aesthetics, and community spirit of Sky: Children of the Light.

Nice To Have:

Multi-Platform Mastery: Proficiency in Tiktok, YouTube, Instagram, and Discord, with experience in cross-platform creator collaborations.
Hands-on Creation: Experience in video editing (CapCut/etc.) or original content production to provide practical guidance to creators.