Growth Marketing Lead

Thatch Open · verified Aug 17, 2026

Remote Austin Senior Growth Marketing

Senior Growth Marketing role at Thatch. Remote, United States · $145,000–$193,000 base.

SalaryStated by Thatch

$145,000 – $193,000

Base salary for this role, in USD per year, as published in the posting.

This role, from ThatchOur estimate for the market: $93,000–$135,000

Above the market median of $108,000 for senior growth marketing roles in Austin, compared against the Austin market.

Worked out from 9 postings that stated pay, median $108,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set acquisition strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels
Design channel tests with hypotheses, success measures, and plans for tracking results
Work with Design and Product Marketing on creative for each audience and channel
Manage media-buying and production agencies and vendors, then scale winning programs
Use pipeline, CAC, revenue, attribution, and incrementality data to direct investment

What you bring

Paid acquisition experience across several channels, including strategy, budget, execution, and measurement
Strong paid social knowledge plus familiarity with CTV, OOH, radio, podcasts, and emerging channels
Experience creating experiments and evaluating incrementality
Data-led judgment, with experience launching programs from scratch
Effective collaboration with Design, Product Marketing, Analytics, and Leadership

Who this fits

This suits a senior growth marketer who has built acquisition channels from scratch and can turn tests into repeatable pipeline. You’ll work in a fully distributed, early-stage company with ownership, fast execution, and cross-functional problem-solving. The role is listed as remote in Austin, United States.

From the employer

About the role

Thatch is rewiring how health benefits work. We're looking for a Growth Marketing Lead to build and scale new acquisition channels.

You'll own our strategy across paid social, CTV, OOH, radio, and emerging channels. This is a build role. You'll decide where we invest, what we test, and how we measure success while partnering closely with Growth, Product Marketing, Design, and Analytics to turn new channels into repeatable sources of pipeline.

What you will do

Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
Build and execute channel testing plans with clear hypotheses, success metrics, and measurement plans.
Partner with Design and Product Marketing to develop creative tailored to each audience and channel.
Own agency and vendor relationships across media buying and production.
Measure performance across pipeline, CAC, and revenue, and use those insights to guide investment decisions.
Build attribution and incrementality frameworks for channels where last-click measurement isn't sufficient.
Partner closely with Analytics, Product Marketing, and Finance to prioritize growth opportunities.
Scale successful programs while continuously testing new acquisition channels.

What we are looking for

You've built and scaled paid acquisition programs across multiple channels.
Experience owning strategy, budget, execution, and measurement.
Strong understanding of paid social and familiar with CTV, OOH, radio, podcasts, and other emerging channels.
Experience designing experiments and measuring incrementality.
Strong analytical skills with a track record of using data to make investment decisions.
Comfort working in ambiguity and building new programs from scratch.
Excellent cross-functional partner who works effectively with Design, Product Marketing, Analytics, and Leadership.

Experience that stands out

Built new acquisition channels from the ground up.
Scaled paid social for a high-growth B2B SaaS company.
Experience across emerging channels like CTV, podcasts, OOH, or audio.
A track record of turning experiments into repeatable growth.
Partnering closely with Creative, Product Marketing, and Analytics.
Using AI to move faster, test more ideas, and improve campaign performance.

How we work

We give people ownership and expect good judgment.
We move quickly without compromising quality.
We work across functions to solve hard problems.
We learn from customers and continuously improve.

What to expect

We aim to keep the process thoughtful, rigorous, and efficient. Most candidates complete it within three weeks. You can expect:

An initial conversation with a recruiter.
A conversation with the hiring manager.
A practical exercise related to the work you'll be doing.
Conversations with future teammates and cross-functional partners.
A final conversation with our Leadership team.

Estimated Compensation Range$145,000—$193,000 USD

About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team. You can read more on Thatch here.