Senior Manager, Field Marketing

tactilemedical Open · verified Sep 16, 2026

Atlanta Full-time Senior Event Marketing

Senior Event Marketing role at tactilemedical. Atlanta · full-time · $115,600–$173,250 base.

SalaryStated by tactilemedical

$115,600 – $173,250

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and coach regional Field Marketing Managers, setting standards for territory delivery and readiness
Turn product and channel priorities into customer programs, sales initiatives, and regional market activities
Run planning cycles, campaign launches, readiness reviews, and communication routines across the field
Work with Sales, Product Marketing, Market Access, and Marketing Communications on integrated commercialization
Use customer, market, sales, and performance insights to sharpen targeting and go-to-market priorities

What you bring

Bring a bachelor's degree in Marketing, Business, or a related field, or equivalent experience
Offer at least eight years in field, channel, trade, downstream, commercial, enablement, or customer-facing marketing
Show three or more years managing, coaching, or developing distributed or regional teams
Manage multiple regions and campaigns with strong prioritization and project management
Use Salesforce, Salesforce Marketing Cloud, or an equivalent marketing CRM for targeting and performance tracking

Who this fits

You're suited to a senior people leader who can connect commercial strategy with regional sales execution and use data and field feedback to improve programs. The role is open across the United States and can be remote, while employees within 50 miles of Minneapolis follow the company's hybrid policy. Expect approximately 30% travel, including overnight trips, and a valid driver's license is required

From the employer

At Tactile Medical, we specialize in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.

Position Summary

The Senior Manager, Field Marketing leads Tactile Medical’s regional Field Marketing Manager team and serves as the key connection between Commercial & Channel Marketing and the sales field. This role translates channel strategy, campaigns, and content into territory-level execution while building the operating rhythm, coaching cadence, and scalable processes needed for a growing field marketing function. The ideal candidate brings strong field, channel, or downstream marketing experience, proven people leadership, and the ability to use market insights, sales feedback, and performance data to improve adoption, customer engagement, and business results.

This position is open to candidates residing anywhere in the United States and may be performed remotely. Employees who reside within 50 miles of our Minneapolis, MN office will be expected to follow the company's hybrid work policy.

Accountabilities & Responsibilities

Lead, coach, and develop the team of regional Field Marketing Managers, setting clear expectations for territory execution, field readiness, and adoption.
Develop field marketing strategies that translate product and channel priorities into customer-facing programs, sales initiatives, and regional market development activities.
Own the field marketing operating cadence, including planning cycles, campaign rollout timing, field readiness reviews, and team communication rhythms.
Partner with Sales, Product Marketing, Market Access, and Marketing Communications to deliver integrated commercialization programs and localized field execution.
Serve as a strategic marketing partner to Sales leadership by enabling execution through training, messaging, tools, customer insights, and commercialization support.
Analyze market intelligence, customer insights, sales feedback, and performance data to identify opportunities and refine go-to-market priorities.
Drive Voice of Customer and Voice of Sales efforts by gathering field intelligence, monitoring competitive activity, and translating insights into actionable recommendations.
Build trusted relationships with customers, physicians, key opinion leaders, and sales teams through in-market engagement, clinical education, congresses, and industry events.
Champion a data-driven approach using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, and related tools to guide territory targeting and reduce administrative burden on sales.
Perform other duties as assigned.

Qualifications

Required:

Bachelor’s degree in Marketing, Business, or related field, or equivalent combination of education and experience.
8+ years of field, channel, trade, downstream, commercial marketing, sales enablement, or related customer-facing marketing experience.
3+ years of people management experience, including experience leading, coaching, or developing distributed or regional teams.
Strong project management and prioritization skills with the ability to manage multiple regions, campaigns, and cross-functional priorities simultaneously.
Experience using Salesforce, Salesforce Marketing Cloud or equivalent Marketing CRM, or related tools to inform targeting, field execution, and performance tracking.
Ability to travel approximately 30% to support regional teams, customer engagement, and field events, including overnight travel.
Valid driver’s license required.

Preferred:

Medical device, healthcare, durable medical equipment, or related industry experience.
MBA or advanced degree in Marketing, Business, Healthcare Administration, or related field.
Experience supporting customer-facing sales teams in a field-based or regionally aligned model.
Experience launching or scaling field marketing, channel marketing, or commercial enablement programs.
Experience influencing sales, marketing, and cross-functional leaders in a matrixed environment.

Our total compensation package includes medical, dental and vision benefits, retirement benefits, employee stock purchase plan, paid time off, parental leave, family medical leave, volunteer time off and additional leave programs, life insurance, disability coverage, and other life and work wellness benefits and discounts. Benefits may be subject to generally applicable eligibility, waiting period, contributions, and other requirements and conditions.

Below is the starting salary or hourly range for this position, although offers may differ based on the candidate's location, job-specific knowledge, skills and experience.

US Pay Range$115,600—$173,250 USD

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