Manager, Campaign Operations (L09)
At a glance
Manager-level Campaign Management role at Synchronyfinancial. Hyderabad IN · full-time.
Pay not stated Campaign Management salary
growthroles summary, based on the employer's posting.
What you'll do
- Run omnichannel campaigns with client marketing managers, keeping execution accurate and on schedule
- Use CRM tools and company data warehouses to manage segmentation, suppression rules, reporting and output files
- Improve campaign data-file processes and help connect data across CDP and CRM platforms
- Build rules and workflows for trigger-based campaigns, then work with Agile teams to automate and optimize them
- Take ownership of key prescreen, reissue or upgrade projects and support customer journey work
What you bring
- A degree plus at least two years in campaign operations using a CRM tool, or four years of campaign operations experience without a degree
- At least two years working in financial services and a solid grasp of that domain
- Hands-on familiarity with a CRM platform such as SAS/CI, Salesforce or another listed tool
Who this fits
This manager-level campaign operations role suits someone experienced in campaign execution, CRM data processes and financial services. The schedule runs from 5:30 PM to 2:30 AM IST. You can work from home or a regional hub, with occasional travel or commuting to Hyderabad or another listed hub for in-person activities.
From the employer
Job Description:
Role Title: Manager, Campaign Operations (L09)
Company Overview:
Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.
Organizational Overview:
Performance Marketing India team works closely with the marketing team in the US to support a wide range of marketing activities, including campaign operations, creative services, project tracking, compliance, and vendor management. The team is involved in every step of the process, from customer acquisition to providing marketing offers and regular updates to keep customers engaged with Synchrony.
Role Summary/Purpose:
As Campaign operations manager, you will be part of the Growth marketing within synchrony financial, India and is responsible for managing and executing marketing campaigns for synchrony Financial clients within the performance marketing COE. In this role, you will be working with client marketing managers to execute the omnichannel campaigns and possible automation and / or automation. You will closely work with team leader to pair up in some of the critical and important projects like customer journey and/or profile and plays a vital role in driving the strategic initiatives.
Key Responsibilities:
- Perform the campaign execution process by adhering to compliance policies and maintain the key performance indicators i.e., accuracy and timelines at 100%
- Subject matter expertise in CRM tools, SYF data warehouses, segmentation reporting, suppression exclusions and file outputs.
- Proactively propose, initiate & execute process improvement that creates business impact for campaign data file execution processes.
- Support the team leader in activity of data integration with in CDP and CRM platform.
- Develop rules and setup the flow for trigger based campaign projects.
- Be part of the Agile PODs to continuously drive the automation / optimization within the portfolio
- Provide support by owning the critical projects like Prescreen, Reissues and / or upgrades
- Help team leaders in team engagement activities and collaboration
Required Skills/Knowledge:
- Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
- Having experience of 2+ years in financial domain
- Good understanding of financial domain
Desired Skills/Knowledge:
- Basic knowledge of applicable bankcard laws, compliance regulations and operating instructions
- Experience of CDP is a plus.
- Proven ability to manage and execute campaigns in a detail-oriented environment.
- Demonstrated ability to develop and implement new procedures/programs.
- Knowledge of latest Analytics Data Visualization tools like Tableau & SAS VA
Eligibility Criteria:
- Bachelor’s degree with 2+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc or in lieu of a degree 4+ Years of working experience in Campaign Operations domain with any CRM tools such SAS/CI, Salesforce, Adobe or Unica etc.
Work Timings: 5:30 PM to 2:30 AM IST
We are proud to offer flexibility at Synchrony. Our way of working allows you the option to work from home or workspaces in our Regional Engagement Hubs—Hyderabad, Bengaluru, Pune, Kolkata, or Delhi/NCR. Occasionally you may be required to commute or travel to Hyderabad or one of the Regional Engagement Hubs for in person engagement activities such as business or team meetings, trainings, and culture events.
For Internal Applicants:
- Understand the criteria or mandatory skills required for the role, before applying
- Inform your manager and HRM before applying for any role on Workday
- Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
- Must not be on any corrective action plan (First Formal/Final Formal, LPP)
- L7+ Employees who have completed 18 months in the organization and 12 months in their current role and level are only eligible.
Grade/Level: 09
Job Family Group:
MarketingNot this one either?
Claude or ChatGPT reads the other 93,174 for you.
Get better matches →
