Website Marketing Manager

Swiss Reinsurance Company swissre.com Open · verified Sep 18, 2026

Mexico City Manager General Marketing

Mid-level General Marketing role at Swiss Reinsurance Company. Mexico City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn briefs and supplied copy into clear, accessible pages with approved reusable components
Coordinate web requests, publishing schedules, and cross-team delivery to keep work on plan
Apply SEO, metadata, tagging, user experience, and personalization practices to improve page results
Use dashboards, testing, and behavioral data to identify website improvements
For the CoE, create shared templates and guide regional managers on CMS workflows and complex builds

What you bring

A bachelor's degree or equivalent in marketing, communications, digital media, or a related discipline
At least five years producing B2B website content, managing publishing processes, and working with CMS platforms
Hands-on ability to create campaign, product, and event pages from reusable templates and structured components
Knowledge of UX, mobile-first design, SEO, metadata, tagging, and personalization
Strong coordination, quality control, independent working, and cross-functional communication skills

Who this fits

You’ll suit this role if you are an experienced B2B website producer who can turn content into structured pages and manage delivery across Marketing, Group Comms, and IT. The work is based in Mexico City and calls for careful adherence to brand, accessibility, publishing, and compliance standards. CoE responsibilities additionally suit someone who can maintain shared CMS standards, support regional managers, and contribute to onboarding and knowledge sharing.

From the employer

Create, build and manage high-quality website experiences across the region and, for US (CoE), lead the creation and management of global templates, workflows, and processes to ensure consistency, scalability, and performance.

Key objectives include:

• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance

• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec

• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion

• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans

• Use dashboards and A/B testing tools to monitor website performance and recommend optimisation actions

• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys

• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals

• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements

• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution

• (CoE) Develop and maintain global templates, components, and publishing standards for layout, navigation, and accessibility

• (CoE) Support website managers in other hubs on complex builds and CMS capabilities, and lead knowledge sharing and onboarding

• (CoE) Align with Group Comms, GDTO, and Marketing Strategy on shared workflows and platform roadmap decisions

Main Tasks

• Review briefs and provided content to build and publish user-friendly web pages using approved templates, ensuring clarity, structure, and performance

• Analyse and execute website requests, managing deployment timelines and coordinating across teams to deliver on time and to spec

• Understand customer segmentation on the website to align page structure, content, and targeting with campaign goals

• Apply SEO, metadata, tagging, UX best practices, and personalisation to improve reach, engagement, and conversion

• Use data and insights, UX principles, automation, and AI tools to improve website management and enhance customer engagement across journeys

• Monitor website performance and recommend improvements based on data and behavioural insights

• Work with stakeholders across Brand and Marketing (content) and Group Comms (platform) to align content structure, timing, and publishing plans

• Ensure content complies with publishing standards, brand guidelines, accessibility, and legal/compliance requirements

• Maintain documentation and contribute to team knowledge sharing on CMS capabilities, publishing workflows, and issue resolution

• (CoE) Create and document global templates, reusable components, publishing standards, and processes to ensure consistency and efficiency across markets

• (CoE) Provide day-to-day guidance to regional website managers on CMS usage, complex builds, and template application, support onboarding and training

• (CoE) Work with Marketing, Group Comms, and IT to develop website platform capabilities and optimise publishing workflows

Job requirements

• Bachelor’s degree (or equivalent) in marketing, communications, digital media, or a related field

• 5+ years of experience in website content production, publishing workflows, and CMS usage in a B2B environment

• Strong hands-on experience building campaign, product, and event pages using reusable templates and structured components

• Proven ability to manage website requests and timelines, working across teams to deliver high-quality web content on schedule

• Solid understanding of user experience, web design principles, and mobile-first best practices

• Skilled in applying SEO, metadata, tagging, and personalisation strategies to enhance visibility and engagement

• Experience using data and UX insights to improve website performance. Familiarity with behavioural science and AI in website optimisation is a plus

• Comfortable reviewing briefs and translating content into structured, user-friendly web layouts

• Strong attention to detail, quality control, and adherence to publishing, branding, and accessibility standards

• Clear communicator and effective collaborator, working with Marketing, Group Comms, and IT to align on planning and publishing

• Self-motivated, able to work independently, and collaborate effectively in a cross-functional environment

• Willingness to learn and adopt new technologies and capabilities related to digital experience and publishing

• (CoE only) Experience creating and maintaining global templates, publishing standards, and documentation for CMS platforms

• (CoE only) Comfortable guiding and supporting other regional website managers on CMS enablement, onboarding, and issue resolution

About Swiss Re

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 15,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.

If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.

We may use AI-powered tools to support the review and evaluation of applications for this position. These tools provide additional insights to our recruitment teams, but all hiring decisions are carefully reviewed and made by people. To learn more about how we use AI in recruitment and how we handle your personal data, please review our Data Privacy Statement before applying.

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