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Sales Development Representative

sunday Open · verified Sep 14, 2026
London Junior Sales Development

Entry-level Sales Development role at sunday. London · £30,000–£40,000 base.

SalaryStated by sunday
£30,000 – £40,000
Base salary for this role, in GBP per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You’ll build focused lists of restaurant prospects and find the right contacts
  • You’ll reach prospects by phone, email, LinkedIn, and other relevant channels
  • You’ll tailor concise outreach that wins replies and qualified meetings
  • You’ll assess prospects, address early objections, and schedule prepared AE meetings
  • You’ll research accounts, update CRM records, and give AEs useful handoff context

What you bring

  • You’re proactive, accountable for results, quick to learn, and motivated to build a sales career
  • You communicate clearly in spoken and written English
  • You can sustain heavy outbound activity and handle persistence and rejection
  • You consistently meet role standards and raise your performance over time

Who this fits

This suits a self-starting, ambitious person who wants to build sales fundamentals in a fast-growing company. You’ll work as an individual contributor alongside an AE partner and report to the SDR Team Lead. The role is based in London with a mix of office and remote work, and motivated recent graduates are welcome.

From the employer

👋 About Us

sunday is building the fastest, simplest way to pay in restaurants. With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds. We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction. Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights. We push ourselves to go beyond what’s expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.


About the Role

As an SDR at sunday, your ultimate goal will be to generate qualified pipeline for our Account Executives. You’ll identify relevant restaurant prospects, engage them through thoughtful outbound outreach, and book well-prepared meetings that create real commercial momentum.

You’ll work closely with your AE partner and report to Rowan Akers, our SDR Team Lead. This is an individual contributor role, giving you the opportunity to build strong sales fundamentals in a fast-growing company.

In your first months, you’ll build a reliable outbound engine and make a measurable contribution to pipeline. The initial benchmarks are 500 calls and 5 qualified opportunities in your first 30 days, building towards 25 qualified opportunities and 346 weekly activities by month four.

Key Responsibilities

  • Build targeted prospect lists and identify the right restaurant contacts to engage.

  • Run consistent outbound prospecting through calls, email, LinkedIn, and other relevant channels.

  • Create and adapt clear, relevant outreach content that earns responses and meetings.

  • Qualify prospects, handle initial objections, and book well-prepared meetings for your AE partner.

  • Research each account carefully and provide useful context so every handoff is actionable.

  • Create qualified opportunities, keep CRM information accurate, and maintain excellent pipeline hygiene.

  • Track your activity and results, learn quickly from what works, and contribute to the team’s pipeline and revenue goals.

About You

Must-haves

  • You are proactive, fast-learning, driven, and self-starting.

  • You are results-oriented and take full accountability for your activity and outcomes.

  • You are ambitious and genuinely motivated to build a career in sales.

  • You communicate clearly and concisely in English, both verbally and in writing.

  • You are comfortable with a high level of outbound activity, persistence, and the reality of rejection.

  • You bring a hunter mentality: you actively look for opportunities and keep moving forward.

  • You are committed to consistently meeting the minimum standards of the role and raising the bar over time.


Nice-to-haves

  • Hospitality experience.

  • Previous outbound sales experience.

  • Experience using a CRM.

  • Familiarity with pipeline management.

  • We’re also open to high-potential recent graduates with strong motivation for sales.

Compensation, Perks & Benefits

  • £30,000–£40,000 gross annual salary, plus uncapped commission

  • Stock Options

  • A great office in the heart of London with a balance of in-person and remote work

  • Free Vacation Policy

  • 100% Employer-Covered Health Insurance

Interview Process

Thank you for taking the time to apply, and looking forward to getting to know you!

sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).

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