Lifecycle Marketing Strategist
Mid-level Email Marketing role at Subsets. Copenhagen · full-time · $78,000–$102,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Use the Subsets platform with clients to create, refine, and improve lifecycle campaigns
- Guide subscriber journeys toward stronger product adoption and customer outcomes
- Own a portfolio of enterprise customers as their main contact for results and satisfaction
- Spot client growth opportunities early and resolve obstacles before they grow
- Help build the customer-team playbook as Subsets expands its operating model
What you bring
- Hands-on CRM or retention marketing experience, including journey and campaign creation
- Client-facing experience from agency or consulting work, with relationship management across levels
- Strong email marketing skills and experience evaluating campaign performance
- Basic knowledge of experiment design and a proactive approach to client growth
Who this fits
You’ll suit a hands-on marketer who enjoys owning client outcomes, working independently, and shaping processes in an early-stage startup. The role is primarily onsite in Copenhagen, with relocation support available for people living elsewhere.
From the employer
Subsets (YC S23) is an early-stage startup building the future of AI-driven subscription growth. As a Lifecycle Marketing Strategist, you'll join the early team to work hands-on with our platform and our clients. You will be owning, driving, and expanding adoption of the product across a portfolio of customers while helping to define what great customer outcomes look like as we scale.
What you will do
work hands-on within the Subsets platform to build, optimise, and iterate on lifecycle campaigns and subscriber journeys alongside our clients.
Help shape the structure and playbook of the customer team model as one of the first Lifecycle Marketing Strategists at Subsets - this is a defining role in how we scale.
own and manage a portfolio of 5-10 enterprise customers, acting as the primary point of contact responsible for adoption, business outcomes, and satisfaction of the client.
develop a deep understanding of each client's business, proactively identifying opportunities to drive growth and addressing challenges before they arise.
partner closely with a solutions engineer, who will handle technical escalations and integrations, so you can stay focused on strategy and outcomes.
work in a lean, high-performing team where you will have a significant impact and assume high levels of responsibility.
You may be a great fit if you have
(required) hands-on experience in CRM or customer/retention marketing - building journeys, campaigns, and lifecycle strategies inside a platform like Sailthru, Braze, Iterable, or other similar tools.
(required) experience being client-facing (e.g., agency or consulting), and ideally with managing relationships at multiple levels.
proficiency in email marketing and experience in additional marketing channels (app, on-site, paid social, etc.) is a plus.
worked with analysing campaign performance and have a basic understanding of running experiments and what good experimental design looks like.
experience with subscription businesses and words like ARPU and Lifetime Value is a plus.
a proactive, big-picture mindset. You're always thinking about where a client relationship is heading, not just the task in front of you.
a strong bias toward action and the ability to work autonomously in fast-paced, loosely defined environments.
you prefer a primarily in-office way of working and are energized by the pace and intensity of early-stage startups.
Perks
competitive salary and equity.
company card for all things office food/snacks.
great breakfast and lunch (and dinner when working late in the office).
relocation support if you don't live in Copenhagen.