Senior Brand Marketing Manager, Mako EMEA
At a glance
Senior Brand Marketing role at Stryker. Amsterdam · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set and deliver the long-range Mako brand plan for the EMEA region
- Fold Mako into yearly marketing plans spanning the Knee and Hip portfolios
- Run region-wide campaigns and customer engagement programs across Europe
- Coordinate global priorities with US upstream and downstream marketing partners
- Create reusable assets, support launches, assess market results, and find growth opportunities
What you bring
- A bachelor's degree, with an MBA preferred, plus at least ten years of professional experience
- Substantial medical device experience, including Capital Equipment and/or Robotics marketing or commercial work
- Prior experience leading people and influencing senior stakeholders across functions and countries
- Strong commercial judgment, strategic thinking, and English communication skills
- A track record in complex international matrix organizations
Who this fits
This role suits a senior marketing leader who can align global, regional, local, commercial, and product teams across EMEA. You will mentor Brand Marketing team members and work in a complex international matrix. The role is based in Amsterdam with remote, hybrid, or onsite flexibility and includes thirty percent travel.
From the employer
Location: Amsterdam, Netherlands
Why join us?
At Stryker, Mako Robotics is transforming orthopaedic surgery through technology, data and innovation. As we continue to accelerate robotic adoption across EMEA, we are looking for an experienced marketing leader to shape the future of one of our fastest-growing strategic platforms.
This is a highly visible leadership opportunity for someone who thrives in complex international environments and enjoys bringing people together around a shared commercial vision.
Joint Replacement: Joint replacement | Stryker
What you'll do
As Senior Brand Marketing Manager, Mako EMEA, you will be responsible for defining and executing the regional brand strategy that drives adoption, customer engagement and long-term portfolio growth.
Working across Europe and in close partnership with Global Marketing, Product Management, Sales Leadership and local marketing teams, you will ensure Mako remains at the centre of our Joint Replacement growth strategy.
You will:
Develop and execute the long-term EMEA Mako brand strategy
Integrate Mako into annual marketing plans across the Knee and Hip portfolios
Lead pan-EMEA marketing campaigns and customer engagement initiatives
Partner with US upstream and downstream marketing teams to align global and regional priorities
Build strong relationships with local marketing teams, commercial leaders and key opinion leaders
Develop scalable marketing assets and programmes that can be localised across Europe
Support product lifecycle management, launches and portfolio growth initiatives
Analyse market performance and identify opportunities to accelerate growth
Mentor and develop Brand Marketing team members
Influence senior stakeholders across multiple business units within a complex matrix organisation
Who we're looking for
You are an experienced marketing leader with the credibility to influence senior stakeholders across functions, countries and business units.
You bring:
Bachelor's degree (MBA preferred)
10+ years of professional experience
Significant experience within medical devices
Strong background in Capital Equipment and/or Robotics marketing or commercial roles
Previous people leadership experience
Excellent stakeholder management and influencing skills
Strong commercial acumen and strategic thinking
Experience working successfully in complex international matrix organisations
Fluent English communication skills
Why this role?
This is more than a marketing leadership position.
You'll play a central role in shaping the future of robotic surgery across EMEA, influencing commercial strategy, partnering with global teams, and helping drive the continued growth of one of Stryker's most important strategic platforms.
Netherlands Pay Ranges:
- Netherlands: €83.100 - €154.400 EUR Annual
At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.
If you’d like to learn more about the salary or the benefits associated with this role, your recruiter will be happy to walk you through the details as you progress through the hiring process.
Travel Percentage: 30%
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