Product Marketing Manager, Startup Segment
Stripe Open · verified Aug 17, 2026 Mid-level Product Marketing role at Stripe. Remote, United States · no salary stated · we estimate $157,500–$206,250.
Stripe has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the go-to-market direction for Stripe’s startup customer segment
- Shape product messaging and positioning around startup customer needs
- Build campaign content, customer stories, and sales enablement materials
- Work with Campaigns, Field Marketing, and Sales on startup marketing plans
- Help increase awareness, demand, and product adoption among startups and prospects
What you bring
- At least seven years in marketing or product roles
- Strong written and spoken communication, including making technical features understandable as benefits for technical audiences
- A track record of using customer insight and data to find opportunities and improve results
- Experience leading complicated projects that depend on several teams
- Ability to learn technical subjects and make them clear to nontechnical audiences
Who this fits
You’ll suit this role if you can shape go-to-market plans for startup customers, turn technical product details into clear customer value, and coordinate work across marketing, sales, and product teams. The role is remote and based in San Francisco, with no other work-location, travel, visa, or management requirements stated.
From the employer
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Our Product Marketing team’s mission is to generate customer insights that inform Stripe’s strategy and lead go-to-market efforts for our suite of products. Product Marketing is a highly cross-functional function at Stripe, partnering closely with Product, Sales, Demand Generation, Field Marketing, and Campaigns. Unlike many other product marketing teams, our team works across the entire product lifecycle, from helping shape products to driving launches and commercialization to growing product adoption after launch.
The Segment and Industry Product Marketing team drives growth across our priority customer segments and top industries. In this role, you will develop Stripe’s go-to-market strategy for the startup customer segment. You will develop messaging and positioning, craft the narrative for how our products deliver value to customers, and engage teams across Sales, Demand Generation, Field Marketing, and Communications to drive awareness, pipeline, and revenue across Stripe’s existing customer base and prospects.
What you’ll do
As Startup Segment Product Marketing Manager, you will define the go-to-market strategy for Stripe’s startup customers. You will use customer insights and data to develop positioning, create campaign content and sales enablement assets, and partner with cross-functional teams to drive awareness, demand, and product adoption.
Responsibilities
- Develop messaging and positioning for Stripe’s startup customer segment
- Create campaign-level content, user stories, and sales enablement assets
- Partner with Campaigns, Field Marketing, and Sales to develop the marketing strategy for startup customers
- Drive awareness, demand, and product adoption among startup customers and prospects
- Enable Sales teams to articulate the value of Stripe’s products and competitive solutions
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of marketing or product experience
- Excellent verbal and written communication skills, including experience translating technical features into benefits for technical audiences
- Experience using data and customer insights to identify opportunities and drive results
- Experience managing complex, interdependent, cross-functional projects
- Ability to learn technical concepts and explain them clearly to nontechnical audiences
Preferred qualifications
- Experience working with or marketing to startup or venture communities
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