Americas Field Marketing, AI
At a glance
Mid-level Event Marketing role at Stripe. South San Francisco.
Pay not stated Event Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Run regional field programs with AI sales teams to build pipeline across the Americas
- Track revenue and business measures, then use your findings to improve marketing programs
- Build campaigns with demand generation, product marketing, sales, customer success and partnerships
- Plan and deliver in-person, online and hybrid events, including Stripe-hosted and third-party programs
- Create mid- and lower-funnel account-based programs and offers to engage AI organizations and grow leads, opportunities and revenue
What you bring
- Three to five years of B2B field marketing experience, including regional planning and account-based marketing
- A record of marketing programs and events that brought in new customers and grew pipeline
- Experience delivering full-funnel, multi-channel campaigns and connecting online and in-person events to the buyer journey
- A track record of planning with sales teams, managing leads and building trust as a strategic partner
Who this fits
This role suits a data-driven field marketer who can work closely with sales and use performance insights to improve campaigns. The work covers the Americas and combines regional programs, account-based marketing and events.
From the employer
About Stripe
Stripe's infrastructure and suite of APIs powers hundreds of thousands of businesses—from startups to Fortune 500s—in almost every country around the world. From developers and product managers to founders and CFOs, a broad audience interacts with Stripe's products and uses them to start, run, and scale their companies. Removing the barriers to online commerce helps more new businesses get started, expedites growth for existing companies, and increases economic output and trade globally.
We operate at a significant scale, but we're still tiny relative to the opportunity ahead, so there is still much to do. Join us and help put the global economy within everyone's reach.
Role Overview
We're seeking an experienced, creative, and results-oriented marketer who knows the AI ecosystem to drive world-class field marketing for AI organizations in the Americas region. This field marketer will be responsible for executing marketing strategies that delivers growth and revenue at scale for AI businesses. The ideal candidate is data-driven, relentlessly seeks to optimize, stays at the cutting edge of modern marketing practices, and has a passion for collaborating with sales teams to drive successful customer outcomes. As a member of the Americas Marketing team, this is a great opportunity to build and have a significant impact on our rapidly growing business.
About the Team
The Americas Marketing team is a high-performing group laser-focused on fueling Stripe's expansion across the region. You'll have the opportunity to make a significant impact by building and optimizing programs and strategies. You'll collaborate closely with cross-functional partners in Sales, Product, Partnerships, and others to drive measurable business results and growth.
You will:
- Execute the regional field marketing strategy and plan to fuel pipeline growth with the AI sales teams across the Americas
- Monitor key business and revenue metrics, providing cross-functional insights to drive continuous optimization and improvement
- Partner closely with Demand Generation, Product Marketing, Sales, Customer Success, and Partnerships teams to develop and execute integrated marketing campaigns
- Develop and implement an events strategy, including third-party and Stripe-hosted events (in-person, virtual, and hybrid) that will deliver results for the AI segment
- Design and execute mid- and lower-funnel Account Based Marketing programs to accelerate leads, opportunities, and revenue growth
- Develop a focus on acquiring contacts in AI organizations by creating compelling plans, offers and approaches to effectively engage this cohort
- Leverage Stripe's marketing tech stack and analytics capabilities to drive data-driven decision-making and optimize the field marketing engine
We’re looking for someone with:
- 3-5 years of relevant B2B field marketing experience, executing regional strategies including Account Based Marketing
- Proven track record of executing marketing programs and events that drive new customer acquisition and pipeline growth
- Expertise in developing and executing scaled and targeted multi-channel marketing campaigns across the full funnel
- Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
- Successful track record of collaborating with Sales teams, including joint planning, lead management, and earning trust as a strategic partner
- Strong analytical and data-driven decision-making skills with ability to synthesize and communicate business health with leadership
- Excellent communication, collaboration, and project management capabilities
- Startup mentality with a bias for action and the ability to thrive in a fast-paced environment
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