Account Executive - Atlantic Region - NFL / NS / NB
Mid-level Account Executive role at Sterling Brokers. Canada · full-time · CA$75,000–CA$90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run each Atlantic Canada sale from first outreach through contract signing
- Learn client needs and show how tailored insurance solutions address them
- Coordinate internal teams so client solutions launch and operate smoothly
- Use Excel, Salesforce, and Salesloft to manage activity, records, and quota progress
- Build pipeline through assigned leads and your own prospecting across the region
What you bring
- Hold an active LLQP license and E&O coverage in your home Atlantic province
- Bring successful account executive or comparable group-benefits insurance sales experience
- Know how to handle business sales with multiple stages from qualification to close
- Generate leads independently, assess prospects, and win new business
- Communicate, negotiate, and manage time effectively across a multi-province territory
Who this fits
You’ll suit a self-directed, target-focused seller who can build trust with businesses across Atlantic Canada. The role can be based in Halifax or elsewhere in Nova Scotia, New Brunswick, or Newfoundland and Labrador. You must be licensed where the customer’s business is headquartered to receive commission for that account, and you may need additional provincial licenses as the territory expands.
From the employer
About Sterling Brokers
Sterling is the leading Benefits Management Platform in Canada. We create best-in-class client experiences through technology, product and expertise. In Canada our products include Employee Benefit plan design, access to wellness partners and access to the insurance carrier market along with specialized plans only Sterling can deliver. Our technology ensures that HR teams and businesses are provided with the latest digital enrolment technology for their staff. Our advisors and account service teams are dedicated to providing employers with unwavering people-first support.
We're hiring an Account Executive to serve businesses across Atlantic Canada — spanning Nova Scotia, New Brunswick, and Newfoundland and Labrador. This role can be based out of Halifax or another location within the region.
Responsibilities
- Manage the entire sales process, from initial contact to close of deal, across your Atlantic Canada territory.
- Understand client needs and present tailored solutions, effectively demonstrating the value of our insurance products and services.
- Collaborate with internal teams to ensure seamless implementation and delivery of solutions to clients.
- Continuously expand your knowledge of our offerings and industry trends to stay ahead of the competition.
- Keep organized records and track progress toward business goals and quotas using Salesforce.
- Leverage Excel, Salesforce, and Salesloft to streamline your sales activities, track progress, and optimize your performance.
- Engage in strategic planning with your manager to continually fine-tune your territory approach to improve sales results on a weekly, monthly, and quarterly basis.
- Receive leads from a variety of sources (BDRs, Marketing, Partnerships), while also generating new business opportunities independently across the region.
- Collaborate with our internal GRS team to support client requirements for financial planning services and/or retirement/investment plans as part of their Group Benefits solution.
Qualifications
- Mandatory: Licensed insurance advisor — LLQP (Life, Accident and Sickness License) and E&O Coverage in force and in good standing in your home province (Nova Scotia, New Brunswick, or Newfoundland and Labrador).
- Nice to have: Licensed in additional Atlantic provinces, or willing to become licensed in other provinces in the region as your territory grows.
- Nice to have but not required: Segregated funds experience, CFP, CLU, CEBS designations, or other relevant credentials.
- Please note: It is our company policy, and an insurance regulation, that you be licensed in the province where the customer's business is headquartered in order to earn commission income on that business.
Required Skills
- Proven experience as a successful Account Executive or in a comparable sales role within the insurance industry, specifically in group benefits.
- Experience working in a business-to-business sales environment with a multi-stage sales process.
- Strong track record of independently generating leads, qualifying prospects, and closing deals.
- Proficiency in utilizing Excel for data analysis and reporting.
- Experience with Salesforce and Salesloft, or similar CRM and sales automation tools.
- Excellent communication and negotiation skills, with the ability to build rapport and establish trust with clients across diverse Atlantic communities.
- Self-motivated and target-driven, with a passion for exceeding sales goals.
- Strong organizational and time management skills, with the ability to manage a multi-province territory effectively.
Pay range and compensation package
- $75,000 - $90,000 (CAD) base salary
- Commission Structure
- Comprehensive health and wellness benefits
- Flexible Paid Time Off
- Opportunities to grow with a high-performing, technology-enabled organization
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