Social Media Specialist – Paid Media
Belgium (HQ) Full-time Mid-level Paid Media
Mid-level Paid Media role at Stanley Stella. Belgium (HQ) · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan, launch, test and refine paid social campaigns across European markets
- You'll shape audiences for decorators, distributors, agencies, resellers and end customers
- You'll track results, shift budgets and turn performance data into clear actions
- You'll use AI and marketing technology for targeting, personalization, creation and reporting
- You'll build HubSpot nurture workflows and improve how campaign leads are followed up
What you bring
- You bring hands-on paid social experience, especially with Meta Ads, tied to lead and business results
- You work comfortably with data, experimentation and budget changes based on performance
- You're commercially minded and can work with sales and communications teams
- Fluent English is required; other European languages are a plus
- HubSpot, marketing automation and AI marketing tools strengthen your application
Who this fits
You’ll suit this role if you connect paid media performance to commercial outcomes and enjoy working across sales, communications and local market teams. Experience in B2B or B2B2C settings and across multiple European markets is welcomed. The position focuses on paid social ownership while also involving marketing automation, CRM and broader campaign reach.
From the employer
At Stanley/Stella, we create premium, sustainable apparel designed for decoration. Our products are used by brands, businesses, creators and organizations across Europe and beyond.As we continue to grow, digital marketing plays an increasingly important role in how we build awareness, generate demand, and support our commercial partners. We're looking for a Social Media Specialist who combines strong paid media expertise with a commercial mindset and a curiosity for new marketing technologies.
This role will lead paid social media performance across our European markets.You will be responsible for planning, launching, optimizing and measuring campaigns that help us reach new audiences, generate quality leads and support business growth. Beyond campaign management, you'll use data, creativity and new technologies to continuously improve results and identify new opportunities.Working closely with Communications, Sales, Product and local market teams, you'll help ensure that our digital marketing efforts deliver measurable business impact.
Lead paid social media campaigns
This role will lead paid social media performance across our European markets.You will be responsible for planning, launching, optimizing and measuring campaigns that help us reach new audiences, generate quality leads and support business growth. Beyond campaign management, you'll use data, creativity and new technologies to continuously improve results and identify new opportunities.Working closely with Communications, Sales, Product and local market teams, you'll help ensure that our digital marketing efforts deliver measurable business impact.
Lead paid social media campaigns
- Plan, execute and optimize paid social campaigns across European markets, from brand awareness to lead generation and conversion.
- Develop audience strategies for both our professional partners (decorators, distributors, agencies and resellers) and end customers (brands, corporates and merchandise buyers).
- Adapt global campaigns and brand guidelines to local market needs while maintaining consistency.
- Manage campaign testing, audience segmentation and creative experimentation to improve performance over time.
- Own campaign performance across social media platforms, with a strong focus on Meta Ads.
- Monitor results, identify insights and translate data into clear recommendations and actions.
- Continuously evaluate channel effectiveness and reallocate budgets based on performance.
- Challenge assumptions, stop activities that don't create value, and identify new growth opportunities.
- Leverage AI and marketing technology to improve campaign creation, targeting, personalization and reporting.
- Stay informed about developments in digital advertising, automation and AI-powered marketing tools.
- Evaluate emerging channels, formats and technologies and make recommendations based on business impact, not trends.
- Contribute to the development of automated marketing programs within HubSpot.
- Build and optimize lead nurturing workflows and audience journeys.
- Help ensure that leads generated through campaigns are effectively managed and followed up.
- Identify opportunities to amplify campaigns through employees, partners and customers.
- Encourage content sharing and user-generated content across our network.
- Build relationships with relevant industry communities, influencers and opinion leaders where appropriate.
- Work closely with Communications, Sales and local market teams to align priorities, budgets and goals.
- Partner with sales teams to improve lead quality, lead follow-up and overall commercial impact.
- Share insights and best practices across regions.
- We're looking for someone who knows how to make paid media perform.
- You have solid hands-on experience running paid social campaigns, particularly on Meta, and can demonstrate how your work has generated leads, demand, and measurable business results. You are comfortable working with data, testing new approaches, and adjusting budgets and campaigns based on performance.
- You understand how marketing supports commercial growth and enjoy working closely with sales and communication teams to turn campaigns into business outcomes.
- Experience with HubSpot, marketing automation, and AI-powered marketing tools is a strong advantage.
- Fluent English is required; additional European languages are a plus
- Experience in a B2B or B2B2C environment.
- Experience managing campaigns across multiple European markets.
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