Social Community Manager

South China Morning Post scmp.com Open · verified Sep 18, 2026

Hong Kong Full-time Manager Community Marketing

Mid-level Community Marketing role at South China Morning Post. Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run daily social publishing, write copy, and curate schedules across Meta, X, LinkedIn, YouTube, and newer channels
You’ll build participation through community management, AMAs, UGC prompts, host-led channels, and niche groups
You’ll create platform-specific assets, improve their performance, and support breaking-news distribution
You’ll work with editorial desks to build smoother distribution workflows and newsroom SOPs
You’ll assess performance and platform changes, then recommend actions to the wider newsroom

What you bring

You hold a journalism, media, or related degree and bring three to five or more years in an English-language newsroom
You have experience managing social communities, growing audience participation, and running interactive online spaces
You can manage daily publishing, news gathering, copy editing, CMS work, and real-time social desk operations
You understand algorithms, content rules, monetization, short-form video, and audience behavior across the named platforms
You bring strong news judgment, cross-functional collaboration skills, and excellent written and spoken English

Who this fits

You’ll suit a newsroom-focused social operator who can make complex stories accurate and engaging in a fast-moving environment. You’ll work from the Causeway Bay office. Cantonese or Mandarin language skills are identified as a plus.

From the employer

About the Team:

The Data & Digital team distributes the South China Morning Post’s award-winning journalism on platforms and makes targeted recommendations to the newsroom to improve traffic, engagement and subscriptions.

Purpose of the Position:
SCMP is looking for a Social Community Manager to drive reader participation and engagement.

In this role, you will:

Manage daily social publishing, copywriting, and schedule curation across Meta, X, LinkedIn, YouTube, and emerging channels, safeguarding brand tone and editorial standards
Drive reader participation and cultivate a highly engaged audience through active community management and interactive formats (such as AMAs, UGC callouts, host-led channels, and niche community groups)
Produce and optimize platform-tailored assets to maximize reach and engagement, supporting digital teams during breaking news events and homepage curation
Partner closely with key editorial desks to establish low-friction distribution pipelines and standardized newsroom SOPs to maximize SCMP brand visibility and leverage editorial authority on social platforms
Track performance metrics and distribution data while staying ahead of platform algorithms, policy changes, and monetization rules to deliver actionable strategy recommendations to the wider newsroom

Skills and Experience that will lead to success:

Degree holder in Journalism, Media, or related discipline with 3–5+ years of newsroom experience in an English-language publication
Proven experience in social community management, audience engagement, and cultivating interactive online communities
Direct experience with daily social publishing, news gathering, copy editing, CMS operations, and real-time social desk operations
Deep knowledge of platform algorithms, content policies, monetization mechanisms, short-form video formats, and audience behaviors across Meta, X, LinkedIn, and YouTube
Strong news judgment with the ability to break down complex stories accurately in a fast-paced environment
Experience with social media publishing systems, digital analytics tools, and AI-assisted content tools
Proven capability to work collaboratively with cross-functional teams and lead change gracefully across traditional editorial desks
Excellent written and spoken English skills; Cantonese or Mandarin language skills are a plus

Work location will be at Causeway Bay office.

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