Head of Marketing DACH, Sennheiser Consumer Hearing (m / f / d)

Sonova sonova.com Open · verified Sep 16, 2026

Hannover Director Marketing Leadership

Leadership Marketing Leadership role at Sonova. Hannover.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Turn global brand direction into local marketing programs for the DACH market
Lead campaigns across digital, retail, PR, influencer, and partner channels
Guide customers from awareness through purchase and loyalty while building demand
Set go-to-market plans for launches and seasonal activity, using insights to find growth opportunities
Manage the regional budget and coordinate with Sales, E-Commerce, Finance, and Global Marketing

What you bring

Bring at least eight years in commercial, brand, or integrated marketing
Show success with omnichannel campaigns that contributed to business growth
Apply expertise in consumer marketing, brand building, demand generation, and acquisition
Combine strategic judgment with hands-on initiative, analysis, and budget oversight
Speak German at a native or near-native level and communicate strongly in English

Who this fits

You’ll fit if you combine strategic planning with hands-on execution, analysis, and budget ownership in consumer marketing. The role is based in Hannover, Germany, with hybrid working. You’ll collaborate across regional and global teams and need native or near-native German plus strong English.

From the employer

Hannover, Germany | Hybrid

At Sennheiser Consumer Hearing, we design and deliver premium audio products, including award-winning headphones, earbuds and soundbars used by consumers around the world. In this role, you'll build and execute integrated marketing strategies that increase brand awareness, drive demand, and support sustainable business growth across the region.

To learn more about Sennheiser Consumer Hearing and our products, visit: https://www.sennheiser-hearing.com

Key responsibilities:

Translate global brand strategies into impactful local marketing initiatives for the DACH market

Develop and lead integrated omnichannel campaigns across digital, retail, PR, influencer, and partnership channels

Drive consumer demand throughout the customer journey, from awareness to purchase and loyalty

Lead go-to-market strategies for product launches and seasonal campaigns

Analyze market trends, consumer insights, competitor activities, and campaign performance to identify growth opportunities

Own and manage the regional marketing budget, ensuring strong ROI and commercial impact

Collaborate closely with Sales, E-Commerce, Finance, and Global Marketing teams

Your profile

8+ years of experience in commercial, brand, or integrated marketing

Proven success in developing and executing omnichannel marketing campaigns that drive business growth

Strong understanding of consumer marketing, brand building, demand generation, and customer acquisition

Excellent strategic thinking combined with a hands-on, entrepreneurial mindset

Strong analytical skills with experience managing budgets and measuring marketing effectiveness

Fluent German (native or near-native level) and strong English skills

Experience in consumer electronics, consumer goods, lifestyle brands, or agency environments is a plus

What we offer

As part of Sonova, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Shape the growth strategy for a premium global consumer brand

Build new marketing capabilities and make a visible impact on business performance

Enjoy significant ownership, autonomy, and the opportunity to influence future market expansion

Work in a collaborative international environment with a startup-like mindset, where ideas move quickly and results matter