Conversion Rate Optimization Manager (m / f / d)

Sonova sonova.com Open · verified Sep 16, 2026

Berlin Manager CRO / Conversion

Mid-level CRO / Conversion role at Sonova. Berlin.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own and personalize digital journeys to raise conversion across global markets
Work with UI/UX, content, development, and analytics teams to fix user pain points
Use qualitative and quantitative insights to form customer-journey improvement hypotheses
Run A/B tests, share findings with Marketing and Country teams, and involve IT on complex builds
Monitor team KPIs and engagement across global digital products

What you bring

At least four years in conversion rate optimization
Practical experience with VWO, Optimizely, AB Tasty, Hotjar, Clarity, or similar CRO tools
Strong analytics skills with PowerBI, PIWIK, and GA4 reporting platforms
Clear communication, presentation ability, and a data-led approach
A bachelor’s degree in Business, Marketing, or a related subject

Who this fits

You’ll suit this role if you can work independently while collaborating with senior CRO, Product, Digital Marketing, UI/UX, content, development, analytics, Marketing, and Country teams. The role is based in Berlin and offers flexible hybrid work. Experience in lead generation, healthcare, or omnichannel marketing is a plus rather than a stated requirement.

From the employer

As a Conversion Rate Optimization Manager, you will be part of our Product & Optimization team and work alongside other senior CRO, Product and Digital Marketing Specialists. You will take ownership of driving measurable improvements across different markets that we operate around the globe. This is your chance to work in a dynamic, collaborative environment with high autonomy and exposure to diverse products and countries.

Your responsibilities

Own, optimize, and personalize the digital experience to drive measurable increases in conversion rates across the digital journey
Work alongside UI/UX specialists, content strategists, developers, and analysts to identify, map, and resolve user pain points across the digital journey.
Analyse our customer journey and come up with hypotheses aimed at improving conversion, leveraging both qualitative and quantitative user insights
Set up and run A/B tests, in collaboration with our IT team for more complex implementations, communicate test results and insights to Marketing and Country teams
Track and improve team KPIs and consumer engagement with global digital products

Your profile

4+ years of experience in Conversion Rate Optimization
Hands-on expertise with CRO and A/B testing tools such as VWO, Optimizely (Preferred) , AB Tasty, Hotjar, Clarity etc.
Strong analytical skills and familiarity with reporting platforms such as PowerBI, PIWIK, and GA4
Excellent communication and presentation skills
A data-driven mindset
Bachelor’s degree in Business, Marketing or a related field
Experience with Lead Generation, Healthcare or Omnichannel marketing is a plus

What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.
We offer a wide range of opportunities for both your professional and personal development and growth.

30 days of paid annual leave
A competitive salary package including a variable compensation scheme
Subsidized VBB or Deutschland ticket
Dedicated learning & development budget and weekly learning time + LinkedIn Learning licence
Urban Sports Club: Sonova contributes towards your Urban Sports Club membership
Mobility allowance for relocation if you are relocating to join our team
Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform.
Pension scheme with employer contribution