Public Sector Product Marketing Manager

solarwinds Open · verified Aug 22, 2026

Reston Manager Product Marketing

Mid-level Product Marketing role at solarwinds. Reston.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape product positioning and messaging for public-sector IT audiences and decision-makers
Build and manage web copy, collateral, presentations, and sales-enablement materials
Research competitors and customers, then turn findings into product and marketing guidance
Create public-sector go-to-market plans and launch campaigns across digital, paid media, PR, social, and events
Set marketing KPIs, review performance data, and improve future initiatives

What you bring

Hold a bachelor’s degree in marketing, communications, business, or a related field; a master’s or MBA is preferred
Bring five to seven years of product marketing experience, including at least two years serving the public sector
Understand SaaS, cloud infrastructure, or IT management solutions
Communicate clearly, tell strong stories, and manage projects across teams in fast-moving settings

Who this fits

You’ll suit this role if you work well across product, marketing, sales, and demand generation teams while staying collaborative and accountable. You’ll be based in Reston, United States, and should be comfortable supporting public-sector buyers and procurement processes.

From the employer

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.

The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you’re looking to build your career with an exceptional team, you’ve come to the right place. Join SolarWinds and grow with us!

Key Responsibilities:

Product Positioning & Messaging
Craft compelling messaging that resonates with IT professionals and decision-makers in the public sector.
Align product value propositions with public sector needs and compliance requirements.
Content & Asset Development
Create and manage marketing assets including web content, collateral, presentations, and sales enablement tools.
Support campaign visuals and messaging with high-impact creative in partnership with creative team.
Market Intelligence & Feedback
Conduct competitive and market research and gather customer insights.
Provide feedback to product and marketing teams to refine strategy and messaging.
Sales Enablement
Equip sales teams with tools, training, and messaging tailored to public sector buyers.
Support sales processes, sales plays and public sector procurement processes.Go-to-Market Strategy & Execution
Develop and execute GTM strategies tailored to public sector segments.
Partner with campaigns team to launch campaigns across digital, paid media, PR, social, and events.
Cross-functional Collaboration
Partner with product, corporate marketing, sales, and demand generation teams.
Ensure consistent messaging and seamless execution across channels.
Performance Analysis
Define KPIs and analyze marketing performance.
Use data-driven insights to optimize future initiatives

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s or MBA preferred.
5–7 years of experience in product marketing, with at least 2 years focused on public sector.
Strong understanding of SaaS, cloud infrastructure, or IT management solutions.
Excellent communication, storytelling, and project management skills.
Experience working in cross-functional teams and fast-paced environments.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice