Strategic Partner Marketing Manager

Snowflake snowflake.com Open · verified Sep 10, 2026

SG-Singapore BarangarooMelbourne Full-time Manager Affiliate Marketing

Mid-level Affiliate Marketing role at Snowflake. SG-Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own APJ partner campaigns from planning through delivery, measurement, and investment decisions
Build joint go-to-market plans, messaging, and content with strategic partners across regions
Lead a multi-regional team alongside alliances, sales, and marketing stakeholders
Run demand programs, partner events, logistics, and vendor coordination to build pipeline
Measure campaign returns and use results to guide future investment

What you bring

Bring at least fifteen years in technology and ISV partner marketing, including relationship development and campaign delivery
Show experience creating joint demand-generation programs with partners at scale
Lead collaborative work across internal marketing functions and external partner organizations
Understand data analytics, solution development, big data, and cloud partnerships such as SAP, Amazon Web Services, Microsoft Azure, and Google Cloud
Hold a bachelor’s degree in marketing, business administration, communications, or a related discipline, or offer equivalent experience

Who this fits

You’ll suit a fast-moving, experimental environment where curiosity about AI, low-ego collaboration, and challenging conventional approaches matter. The role covers Asia Pacific and Japan, with coordination across A/NZ, India, Japan, Korea, and Southeast Asia. You’ll lead a multi-regional partner marketing team and work with global and regional stakeholders.

From the employer

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

As the Strategic Partner Marketing Manager - Asia Pacific & Japan at Snowflake you will be responsible for owning and driving Snowflake regional partner marketing campaigns, programs and engagements from strategy through implementation to results. This opportunity is collaborative in nature and you will be working with Product Marketing, Industry Marketing, Customer Marketing, Corporate Communications, ABM, Developer Relations, and the Sales and Alliances organizations at the global and regional level. In addition, you will align and collaborate with the Regional Field Marketing teams in A/NZ, India, Japan, Korea, and South-East Asia. The primary focus of this position will be designing, developing, implementing, and managing demand generation programs with and through partners to build a lead and opportunity pipeline for Snowflake that results in acquiring net new customers and increased consumption.

As a key member of the Strategic Partner Marketing team, in this role you will:

Develop and work directly with our global/local partner marketing and key stakeholders (regional RVPs, Partner Sales, Sales Operations, etc.) teams to own programs and executive GTM strategies with Strategic partners, including local/global SIs, data and technology partners across APJ
Lead a multi-regional partner marketing team to work closely with our Strategic Partner Alliance organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle
Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects
Develop joint plans and content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts
Create innovative new programs to maximize the impact of the Powered by Snowflake and Marketplace partners in the Data Cloud ecosystem
Create innovative new programs to maximize the impact of the Strategic Partners and Data Cloud ecosystem
Collaborate with the alliance’s organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
Own & drive executions, logistics, and vendor management
Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

An ideal candidate will have:

15+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem
Experience working with partners to develop and build joint demand generation programs at scale
Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging
Solid understanding and experience in the data analytics, solution building and big data marketspace - ability to understand and communicate to diverse technical and non-technical audiences
An understanding of global cloud and data partnerships (SAP, Amazon Web Services, Microsoft Azure, Google Cloud)
Proven success in working in hyper growth environments
Hands-on execution ability with effective project and time management
Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally
Bachelor's Degree in Marketing, Business Administration, Communications or a related field or the equivalent working experience

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com