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growthroles

Director of Portfolio Growth & Marketing

SimpleCITI Open · verified Sep 13, 2026
On-site Garden City Director General Marketing

Leadership General Marketing role at SimpleCITI. Garden City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll set portfolio-wide marketing plans, briefs, budgets, schedules, and deliverables from each company's business and growth priorities
  • You'll coordinate agencies and vendors across paid media, creative, SEO, email/SMS, websites, CRO, PR, and related work
  • You'll track CAC, CPL, ROAS, LTV, conversion, funnels, spending, and deadlines, then give ownership concise reports
  • You'll use AI, CRM tools, integrations, and custom technology to automate workflows and improve marketing operations
  • You'll decide what stays internal, gets automated, or goes to partners while aligning processes across portfolio companies

What you bring

  • You bring at least four years in growth or digital marketing, marketing operations, agency management, marketing technology, or a related area
  • You understand paid media, Meta, Google, SEO, email/SMS, CRM, outbound, websites, CRO, analytics, attribution, and acquisition economics
  • You have managed multiple specialist agencies or vendors, including performance reviews, scope and price negotiations, budgets, and accountability
  • You can run many initiatives, make routine decisions independently, and turn executive direction into practical plans

Who this fits

This suits a commercially minded operator who can oversee varied businesses, coordinate specialized partners, and communicate clearly with ownership. You'll need to manage several initiatives without constant oversight and serve as the main link among portfolio companies, agencies, vendors, and internal teams. The role is onsite in Garden City, United States.

From the employer

We are a holding company with businesses across multiple financial-services and related industries. Each company has different customers, marketing channels, growth strategies, agencies, and technology needs.

We are looking for a senior marketing and growth operator to oversee marketing execution across the portfolio and serve as the primary point of contact between ownership, portfolio companies, marketing agencies, technology vendors, and internal teams.

This person will not be expected to personally execute every marketing function. Their role is to understand each business, determine the right strategy and resources, manage specialist agencies, hold vendors accountable, and use AI and technology to improve performance and reduce unnecessary manual work.

Responsibilities

  • Own marketing execution across the portfolio: Understand each company's business model, customers, acquisition channels, economics, and growth priorities, then translate ownership's direction into clear strategies, briefs, budgets, timelines, and deliverables.
  • Manage agencies and vendors: Serve as the primary point of contact for paid media, creative, SEO, content, email/SMS, outbound, websites, CRO, PR, branding, affiliate, and other partners; coordinate vendors, evaluate performance, negotiate scopes and pricing, and replace underperforming partners when necessary.
  • Drive performance and accountability: Monitor CAC, CPL, ROAS, LTV, conversion rates, funnel performance, budgets, and deadlines; identify problems and opportunities early and provide concise, decision-ready reporting to ownership.
  • Lead AI, automation, and marketing technology initiatives: Identify opportunities to automate workflows, reporting, lead management, campaign analysis, research, creative production, and other processes using AI, CRM systems, integrations, and custom technology.
  • Build a scalable marketing operating system: Determine what should be handled internally, automated, or outsourced; coordinate developers and technical vendors when required; standardize processes across portfolio companies while allowing each business to maintain the marketing strategy appropriate for its industry.

Requirements

4+ years of relevant experience in growth marketing, digital marketing, marketing operations, agency management, marketing technology, or a related field, with experience overseeing multiple companies, clients, brands, or business units.

Strong multi-channel marketing knowledge across paid media, Meta, Google, SEO, email/SMS, CRM, outbound, websites, conversion optimization, analytics, attribution, and customer acquisition economics including CAC, CPL, ROAS, and LTV.

Proven agency and vendor management experience, including managing multiple specialized partners simultaneously, evaluating performance, negotiating scopes and pricing, managing budgets, and holding vendors accountable.

Strong operator and executive communication skills: Highly organized, commercially minded, capable of managing multiple simultaneous initiatives, making routine decisions independently, and turning broad executive direction into actionable plans without requiring constant oversight.

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