Area Director, Marketing & Business Development-III
At a glance
Leadership General Marketing role at Simon. 2 Locations · full-time · $90,045–$162,375 base.
growthroles summary, based on the employer's posting.
What you'll do
- Sell mall, media, and programming opportunities to retailers, advertisers, marketers, and nearby businesses
- Build retailer intensification plans and secure retailer offers that strengthen shopping-center programming
- Set annual marketing budgets, allocate expenses, and use return analysis to improve marketing spend
- Create and deliver yearly marketing plans tied to leasing, traffic, sales, income, and market-share goals
- Oversee visual merchandising, signage, advertising, media responses, and social and subscriber growth
What you bring
- A bachelor’s degree in sales, marketing, business, or a closely related emphasis
- Four to six years spanning sales, sponsorship, strategic marketing, events, and budget ownership
- Working knowledge of retail management, advertising, and the media field
- Strong selling, negotiation, communication, organization, and strategic-thinking abilities
- Availability for evenings, weekends, and some overnight travel
Who this fits
You’ll fit this role if you can lead marketing and revenue work across multiple shopping centers while coaching teams and coordinating many projects. The job is based at The Shops at Chestnut Hill and includes varied schedules plus overnight travel. It suits a director-level operator who can sell assets, manage retailer programs, handle media, and connect marketing activity to financial outcomes.
From the employer
Job Location:
The Shops at Chestnut HillPRIMARY PURPOSE:
This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of multiple shopping centers. The Area Director of Marketing and Business Development will be responsible for marketing and selling the assets of the malls to consumers, advertisers, marketing companies, and the surrounding business communities.
PRINCIPAL RESPONSIBILITIES:
The successful candidate’s responsibilities will include, but not be limited to:
- Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of each property
- Responsible for developing and implementing retailer intensification strategies. Promotes platform program opportunities to retailers securing retailer offers to enhance programming
- Flawlessly executes all national and/or regional SBV programs and initiatives at the field level
- Creates annual marketing budget based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
- Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share
- Coordinate all shopping centers visual merchandising, signage and advertising programs
- Maintain effective media relations by fielding media calls and preparing responses
- Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS, and Email (subscribers) for the specific business units for which he/she has direct responsibility
MINIMUM QUALIFICATIONS:
- BA or BS degree with emphasis in sales, marketing, or business
- 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
- Knowledge of retail management, marketing and advertising and working knowledge of the media industry
- Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
- Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
- Flexibility to work varied schedules including weekends and evenings
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
- Some overnight travel required
- Ability to think strategically
LEADERSHIP CABABILITES:
- Strong organization and coordination skills
- Strong team building and coaching skills
- Ability to handle multiple projects simultaneously
The salary range for this position is $90,045 - $162,375. Actual compensation within that range will be dependent upon various factors, including an individual’s skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.
Simon offers a comprehensive benefits package, including, but not limited to, medical, dental, and vision coverage, 401(k), life and AD&D insurance, disability insurance, flexible spending accounts, and paid time off.
This is a bonus-eligible position. Bonus award amounts are determined annually based on factors such as your position, achievement of individual performance goals, company's overall performance, as well as management's assessment of your individual performance.
This position may be eligible for a discretionary bonus, which may be awarded at the sole discretion of management based on management's assessment of your individual performance.
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