Director of Product Marketing
Leadership Product Marketing role at signalandstrand. El Segundo · full-time · $175,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set portfolio-wide product marketing priorities and global go-to-market direction
- Create product stories, positioning, and messaging that distinguish the portfolio
- Guide launch plans, budgets, and investment choices toward growth and return
- Turn consumer and competitor insight into sharper value propositions
- Lead the global team, regional enablement, governance, and launch performance tracking
What you bring
- At least ten years in product marketing, preferably in global technology or consumer electronics
- Experience building go-to-market plans across several product lines or categories
- Background managing or shaping product launch budgets and investment choices
- Strong eCommerce knowledge, including Amazon and digital retail environments
- Experience influencing cross-functional teams and developing people across global or multi-region settings
Who this fits
You'll suit this role if you can set portfolio-level product marketing direction while helping regional teams deliver locally. It calls for a senior leader who can connect Product, Brand, Creative, Growth, Revenue, and Marketing Operations, lead a global team, and use performance data to guide decisions. The role is hybrid in El Segundo, California, with regular office collaboration and global travel as needed.
From the employer
In a world of noise, we find the signal — the pulse of potential. We weave the strands of talent, vision, and purpose into organizations that endure. Blending intelligence with intuition, we honor the human art of connection at the heart of every great company.
About the Job
Signal & Strand is partnering with a leading global technology company to appoint a Director of Product Marketing. This role is responsible for shaping how products are brought to market globally, from narrative and positioning through go-to-market strategy and investment prioritization.
Operating at a portfolio level, this leader will establish clear frameworks and direction while enabling strong regional execution. The role sits at the intersection of Product, Brand, and Revenue, ensuring every launch is differentiated, consistent, and commercially effective.
The Mandate
- Define and drive global product marketing strategy across the portfolio
- Establish a disciplined, ROI-oriented approach to product launches and marketing investment
- Build and maintain a cohesive global product narrative and messaging architecture
- Enable high-quality regional execution through clear frameworks and governance
- Lead and develop a high-performing global product marketing team
Key Responsibilities
- Define and execute the global product marketing strategy, including prioritization of investments
- Establish and govern go-to-market frameworks for new product introductions and major line extensions
- Own global product narratives, positioning, and messaging architecture
- Oversee product launch budgets, ensuring alignment with growth objectives and consumer journeys
- Review and guide launch plans to ensure appropriate scale, clarity, and return on investment
- Translate consumer and competitive insights into differentiated positioning and value propositions
- Partner closely with Product Management, Brand & Creative, Growth/Revenue, and Marketing Operations
- Collaborate with regional commercial leaders to support effective local execution
- Build and lead a global product marketing team, creating scalable processes and clear ownership
- Define and track KPIs and OKRs for product launches, evaluating performance against investment and outcomes
Ideal Profile
- 10+ years of experience in product marketing, ideally within a global technology or consumer electronics environment
- Experience shaping go-to-market strategy across multiple product lines or categories
- Exposure to managing or influencing product launch budgets and investment decisions
- Strong understanding of eCommerce, including Amazon and digital retail ecosystems
- Demonstrated ability to influence cross-functional stakeholders across Product, Brand, and Commercial teams
- Experience leading and developing teams in a global or multi-region environment
- Deep expertise in product positioning, storytelling, and go-to-market execution
- Data-driven mindset with a strong focus on performance and outcomes
Location & Work Model
- El Segundo, CA
- Hybrid work model with regular in-office collaboration and global travel as needed
Compensation
- $175,000 to $200,000 base salary + 20% bonus (up to 2x bonus achievable)
Equal Opportunity & Non-Discrimination Statement
Signal and Strand is an Equal Opportunity Employer. We—and our clients—do not discriminate in employment or contracting on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, military or veteran status, or any other characteristic protected under applicable federal, state, or local laws.
We comply fully with the provisions of the U.S. Equal Employment Opportunity Commission (EEOC) and the California Fair Employment and Housing Act (FEHA). All employment decisions are made based on qualifications, merit, and business needs. We are committed to providing a workplace that is inclusive, respectful, and free from discrimination, harassment, and retaliation.