Digital Marketing Manager - B2B Online Marketing & Demand Generation - Fixed-Term (f / m / d)
At a glance
Mid-level Digital Marketing role at SICK. Düsseldorf.
Pay not stated Digital Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run multi-stage B2B campaigns for Germany, adapting global programs to local product and sales goals
- Launch initiatives through Eloqua, CRM, LinkedIn Campaign Manager, email, paid social, SEA, and other digital channels
- Build audiences, customer journeys, lead-nurturing programs, and content approaches that support qualified demand
- Track campaign results, turn performance data into improvements, and guide lead handoff to Sales
- Coordinate agencies and internal teams while owning campaign budgets, schedules, quality, and compliance
What you bring
- A university qualification in marketing, communications, media, business administration, or a comparable field
- Several years in digital B2B marketing, demand generation, or performance marketing, including independent campaign ownership
- Hands-on capability with marketing automation, CRM, paid social, SEA, and email marketing
- Strong command of marketing KPIs, dashboards, analytics, customer journeys, lead nurturing, and lead scoring
- Very strong German and English communication skills, with experience collaborating across departments and countries
Who this fits
You’ll suit a structured, data-minded hands-on marketer who can connect Marketing and Sales and execute across German and international teams. The role is based in Düsseldorf and runs for a limited term of 24 months. Industrial B2B experience and familiarity with Eloqua, Microsoft Dynamics CRM, and LinkedIn Campaign Manager are advantages.
From the employer
Limited to 24 months
As a Digital Marketing Manager, you will be responsible for planning, executing, and continuously optimizing digital B2B marketing campaigns for the German market. Through data-driven marketing, marketing automation, and relevant digital channels, you will contribute to generating qualified demand and supporting our Sales and Product objectives.
YOUR TASKS:
- Independently plan, execute, and manage multi-stage digital B2B campaigns
- Derive national campaigns from global and local Product, Sales, and Marketing objectives and adapt global campaigns for the German market
- Develop local digital initiatives for products, solutions, and business initiatives
- Implement campaigns across marketing automation, email marketing, paid social, SEA, and other digital channels, using tools such as Eloqua, CRM, and LinkedIn Campaign Manager
- Develop target audiences, customer journeys, lead-nurturing campaigns, and suitable content approaches
- Coordinate lead capture and support the lead management process through to handover to Sales
- Analyze relevant campaign KPIs and performance data and derive concrete optimization measures
- Advise Product Management, Sales, and other departments on digital marketing approaches and work closely with national and global Marketing, Platform, Data, and IT functions
- Manage external agencies and service providers and take responsibility for budgets, timelines, and quality
- Continuously develop processes, methods, platforms, and best practices in digital marketing and ensure compliance with internal standards and requirements, particularly regarding data protection, corporate design, and digital communications
YOUR PROFILE:
- You have a university degree with a focus on Marketing, Communications, Media, Business Administration, or a comparable qualification
- Several years of professional experience in digital B2B marketing, demand generation, or performance marketing
- Extensive experience independently implementing and managing digital campaigns
- Practical experience with marketing automation, CRM, paid social, SEA, and email marketing; knowledge of Eloqua, Microsoft Dynamics CRM, and LinkedIn Campaign Manager is an advantage
- Confident handling of marketing KPIs, performance data, dashboards, and analytics tools
- Good understanding of customer journeys, lead nurturing, lead scoring, and the interaction between Marketing and Sales
- Structured, data-driven, and quality-focused approach to work, combined with a strong hands-on mentality and excellent execution skills
- Excellent communication skills and experience working with different departments and international stakeholders
- Very good written and spoken German and English skills
- Experience in an industrial B2B environment is an advantage
Contact: Esther Riffel
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