B2B Content & Marketing Communications Senior Specialist

Si-Ware Systems Open · verified Sep 10, 2026

On-site Cairo Full-time Senior Communications

Senior Communications role at Si-Ware Systems. Cairo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn complex topics into clear copy for web, email, social, print, video, and sales materials
You'll apply basic SEO and audience segmentation to improve search visibility and email relevance
You'll schedule email and social communications while keeping content aligned with publishing plans
You'll brief designers and editors, maintain content calendars, and support events or shifting marketing needs

What you bring

You'll bring at least five years in copywriting, content creation, or marketing communications
You'll write English with native-level control of grammar, tone, idioms, and cultural nuance
You'll understand B2B funnels, buyer journeys, and lifecycle email programs
You'll show work spanning web, email, SEO, social, brochures, print, and video scripts
You'll have on-page SEO knowledge plus familiarity with CMS, email, analytics, or similar tools

Who this fits

You'll suit a dependable, detail-focused writer who learns new software and technical topics quickly. The role calls for comfort in a fast-moving, collaborative environment and includes both in-office and hybrid work. The listed location is Cairo, Egypt, with the role marked onsite.

From the employer

As a B2B Content & Marketing Communications Senior Specialist, you will be the hands-on execution engine behind our content across digital, print, and sales-ennoblement channels. Working closely with the marketing team, you will translate complex concepts into clear, engaging, and culturally resonant copies for web, social media, email campaigns, print collateral, video scripts, and other content related assets.

This is a versatile, mid-level role for a dependable, adaptable writer with flawless English language skills, a solid grasp of the B2B marketing funnel, and a proactive attitude toward learning new tools and handling evolving marketing priorities.

Key Responsibilities

Copywriting & Multi-Channel Content Creation

Draft clear, compelling, and brand-aligned copy tailored to diverse international audiences, ensuring flawless English grammar, tone, and cultural nuance across all channels:
- Digital & Web: Website copy, landing pages, blog articles, and SEO-optimized web copy.
- Email Marketing: Nurture sequences, promotional emails, newsletters, and automated workflow messaging mapped to specific audience segments.
- Sales & Print Collateral: Product brochures, flyers, event printouts, slide decks, etc.
- Visual & Multimedia: Video scripts, short video storyboards, and webinar support materials.

Digital Execution, SEO & Email Campaigns

Apply basic SEO best practices (keyword research, on-page optimization, meta descriptions, internal linking) to drive organic search visibility across web and blog content.
Plan, schedule, and execute multi-channel communications, including email campaigns (via tools like HubSpot, Mailchimp, or similar) and social media schedules.

Collaboration & Project Execution

Partner closely with graphic designers and video editors, providing clear creative briefs and copy direction to bring visual assets to life.
Maintain content calendars to ensure assets are drafted, reviewed, and published on schedule.
Demonstrate flexibility by jumping into ad-hoc marketing tasks, event preparation, or cross-functional support as priorities evolve.

Experience: 5 years of hands-on experience in copywriting, content creation, or marketing communications (B2B or tech-adjacent).
Flawless English Proficiency: Native-level command of written English with exceptional mastery of tone, style, idiomatic expressions, and subtle cultural nuances across global audiences.
Funnel & Email Knowledge: Practical understanding of B2B marketing and sales funnels, buyer journeys, and lifecycle email marketing (drip campaigns, newsletters, lead nurture).
Multi-Format Portfolio: Proven track record writing across digital (web, email, SEO, social) and traditional formats (brochures, print, video scripts).
Tool Readiness & SEO: Familiarity with on-page SEO techniques and marketing platforms (e.g., WordPress/CMS, email marketing software, HubSpot, Google Analytics, or similar).
Dependability & Detail: High accountability, exceptional time management, and meticulous proofreading skills.
Adaptability: A proactive learning mindset—eager to pick up new software, workflows, and technical industry topics quickly while supporting general marketing needs.
Environment: Comfortable working in-office & hybrid within a fast-paced, collaborative team.