Digital Marketing Lead - Retention

Showpo showpo.com Open · verified Aug 22, 2026

Hybrid Sydney Full-time Senior Digital Marketing

Senior Digital Marketing role at Showpo. Sydney · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead retention-focused CRM across email, SMS, and app push in AU, NZ, US, and UK
Run and improve Showpo Society, the loyalty program, across its global markets
Build tailored website, cart, and checkout journeys using Nosto
Track CRM and loyalty results, turning performance data into practical actions
Test messaging, content, calls to action, audience groups, and send frequency

What you bring

At least four years in digital or CRM work, with retail or ecommerce experience
Confident use of Klaviyo, email automation tools, and customer segmentation
Strong data skills that turn findings into marketing strategies
Experience with A/B testing and improving campaign performance
Clear, effective email copywriting and campaign development skills

Who this fits

You’ll suit a hands-on retention marketer who can connect CRM strategy with execution across several markets. The role is based in Sydney with a hybrid schedule of three days working from home and two in the office. You’ll also work with a digital marketing coordinator and manage relationships with Klaviyo, Yotpo, and Nosto.

From the employer

About Us: Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation. Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

The Role:

As part of the wider Digital Marketing & eCommerce team, the Digital Marketing Lead is responsible for translating strategy into outcomes across CRM, paid performance, affiliate, and loyalty, driving growth by bridging high-level objectives with hands-on execution. With a big focus on retention and CRM, you will own the strategy and execution of Showpo’s conversion funnel support flows, and customer lifecycle marketing programs - email, SMS, App Push, Loyalty Program, and personalisation across AU, US, & UK. The main aim of this role is to drive growth through retention strategies by optimising flows, campaigns, segmentation and digital audience strategies, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets.

Day to day, you will:

Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK, with a strong focus on retention, new customer onboarding, loyalty and personalised post-purchase journeys
Manage and optimise Showpo Society, our loyalty programme, across AU, NZ, US and UK
Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
Own reporting on CRM and loyalty KPIs: open/click rates, revenue, deliverability, churn, CLTV, repeat purchase and loyalty redemption
Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
Work with our Digital Marketing coordinator on affiliate strategy around campaign calendar, publisher development, performance reporting and commission strategy
Own and evolve Showpo's tone of voice across every CRM touchpoint, ensuring copy reflects the brand and resonates with the customer in each market
Manage the day-to-day relationship with Klaviyo, Yotpo and Nosto, including QBRs, escalations and roadmap input

Who are you?

4+ years experience in Digital or CRM roles (retail/eCom a must)
Proficiency in Klaviyo, email automation platforms, and customer segmentation
Strong analytical skills with ability to interpret data and translate insights into actionable strategies
Experience with A/B testing methodologies and campaign optimisation
Excellent written communication skills for email copywriting and campaign development

PERKS!!!

Hybrid work environmanet - 3 days from home and 2 in the office!
50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at places such as Peaches Pilates studios and the cinema!
Showpo paid 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone)
Enjoy financial advice and discounts through our Commbank Workplace Banking Program
We encourage our team to make time for fun - from Games Night and Parties to Friday bubbles and our “I S**t Rainbow” recognition awards
Plus: brekkie bar, EAP mental health support, Showpo Coffee Club, Showpo Wellness Club
What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
We were recently the first ever business in Australia to gain our "Endometriosis friendly" workplace accreditation through Endometriosis Australia

Are you our new Digital Marketing Lead?! Click Apply to find out more!