Senior Digital PR & Communications Executive

Shiseido shiseido.com Open · verified Sep 19, 2026

Taipei Senior Communications

Senior Communications role at Shiseido. Taipei.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You oversee earned and paid media for Shiseido’s Open Channel brands, protecting quality across campaigns
You spot social trends, build media relationships, and turn coverage and sentiment data into stronger buzz plans
You manage influencer and opinion-leader partnerships, from seeding and creative direction through performance review
You launch word-of-mouth programs, reactive content, and integrated PR, influencer, and social activations
You connect PR with marketing, digital, and EC teams while reporting on engagement, visibility, and business impact

What you bring

You hold a bachelor’s degree in communications, public relations, marketing, journalism, or a related discipline
You bring two to five years in PR, communications, or brand marketing, ideally in beauty, FMCG, or an agency
You have demonstrated experience with media relations, influencer work, and integrated communications campaigns
You understand Taiwan’s media environment and digital ecosystem, and can work in Chinese and English
You can manage competing priorities, interpret performance data, and work effectively with stakeholders

Who this fits

This role suits someone who combines editorial judgment, storytelling, media and influencer expertise, and a data-focused approach. You’ll work across marketing, digital, and EC teams in a fast-moving setting, with the role based in Taipei. Regional or global stakeholder experience is helpful but not required.

From the employer

Responsibilities

1. Earned & Paid Media Strategy

• Independently manage a high volume of all Open Channel (OC) brands (INTEGRATE/ettusais/MAJOLICA MAJORCA/AQULABEL/neuve/tiss), ensuring high-quality execution across all brands.

• Own and define trend driven integrated earned and paid media strategies that drive brand equity, consumer demand, and measurable share of voice across OC brands.

• Demonstrate strong sensitivity to social conversations and emerging trends to identify for immediate earned exposure and consumers engagement opportunities.

• Build strong relationships with key media outlets, editors, and lifestyle platforms to ensure high quality exposure.

• Drive impactful media coverage that reflects brand image, storytelling accuracy, and tone consistency.

• Monitor media performance, share of voice, and sentiment, translating insights into actionable buzz-driving strategies

2. Influencer & Opinion Leader Engagement

• Develop and manage influencer, KOL, and opinion leader partnerships aligned with brand objectives.

• Lead influencer seeding, collaborations, and long-term partnerships to amplify brand storytelling and drive consumer engagement.

• Develop insight driven creative content directions that encourage organic storytelling, sharing behavior, and social discussion

• Evaluate campiagn performance with data driven KPIs and ROI metrics.

3. Word-of-Mouth & Digital Advocacy

• Design and implement word of mouth initiatives that generate organic conversations, advocacy, and cultural relevance for OC brands.

• Track consumer sentiment, emerging trends, and online discussions across key platforms to inform communication strategies.

• Collaborate with Digital, Marketing, and EC teams to maximize buzz and digital amplification.

4. Agile Campaigns & Experience Activation

• Lead the planning and execution of creative, buzz-driven campaigns and reactive contents that generate shareable moments.

• Integrate PR, influencer, and social elements to maximize cross-channel amplification.

• Adapt campaign angles and content in real time based on trend shifts and consumer responses.

5. Cross-Functional & Strategic Communications

• Act as a key communication bridge between PR and EC, ensuring alignment between brand buzz and commercial priorities.

• Support EC by driving search visibility, traffic, and conversion through PR and social amplification.

• Collaborate closely with cross functional alignment across Marketing, Digital, EC teams,and cross functional teams to ensure consistent messaging and contribute to business growth and brand consistency.

• Support integrated campaign planning, product launch calendars, and cross-channel execution.

• Contribute to issues management, crisis communications, and reputation safeguarding as required.

• Provide weekly, monthly, and quarterly reports with insights on buzz performance, consumer engagement, and business impact.

Key Qualifications

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field

• 2–5 years of experience in PR, communications, or brand marketing, preferably within beauty, FMCG, or agency environments

• Proven track record in media relations, influencer marketing, and integrated communication campaigns

• Strong understanding of the Taiwan media landscape and digital ecosystem

• Experience working with regional or global stakeholders is a plus

Skills

• Strategic thinking with strong storytelling and editorial judgment

• Proficient in written and verbal communication skills in Chinese and English

• Strong project management skills with the ability to manage multiple priorities • Data-driven mindset with experience analyzing media and influencer performance

• High level of stakeholder management, collaboration, and interpersonal skills • Proactive, resilient, and comfortable working in a fast-paced environment