Senior Executive, Strategic Communications & PR (Destination Communications)
At a glance
Senior Communications role at Sggovterp. SDC Office · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan media familiarisation trips and KOL visits, covering itineraries, permits, sponsorships, transport, hosting, and follow-up
- Build destination stories for campaigns, festivals, and initiatives, then pitch them to consumer media
- Maintain working relationships with editors, journalists, writers, influencers, public agencies, and island businesses
- Handle media questions promptly while anticipating and managing issues or incidents
- Coordinate with attractions, hotels, F&B operators, and internal stakeholders to keep destination messaging aligned
What you bring
- A relevant degree in Mass Communications, Public Relations, or a related discipline
- At least three to four years of relevant experience in communications, PR, or a related area
- Strong ability to pitch stories, write clearly, and communicate in relevant languages
- Working knowledge of social media tools and close attention to new media developments
- Tourism or hospitality communications experience is useful, but not required
Who this fits
You’ll suit this role if you are self-directed, adaptable, creative, and comfortable building relationships across media and destination partners. The position is based at the SDC Office in Singapore and involves hands-on coordination for visits, including on-site guest support. Bilingual ability would help, especially when understanding or translating media materials.
From the employer
[What the role is]
You will be part of the Marketing & Guest Experience Division team to drive brand visibility and storytelling excellence across Sentosa.As a vital member of the Marketing & Guest Experience Division, your role is to actively promote Sentosa's brand through strategic media engagement, influencer partnerships, and compelling destination storytelling. Your contributions will be instrumental in supporting and advancing the Division's diverse initiatives across multiple touchpoints.
[What you will be working on]
Your primary focus will be leading the planning and execution of media familiarisation trips and KOL engagements. This includes end-to-end management of itinerary development, host coordination, and post-trip follow-through to ensure strong editorial and content outcomes that amplify Sentosa's brand story across earned and owned channels.
Supporting this, you will drive destination communications and media engagement efforts, developing and pitching compelling narratives that position Sentosa as a must-visit destination. This involves maintaining relationships with journalists, editors, and content creators, and identifying timely opportunities to secure meaningful media coverage.
You will also serve as a key liaison with island partners, coordinating closely with attractions, hotels, F&B operators, and other stakeholders to align storytelling efforts, surface partnership opportunities, and ensure a cohesive brand narrative across the destination.
Media & KOL Relations
End-to-End Trip Coordination
- Plan and execute media familiarisation trips and KOL visits from initial enquiry through completion
- Develop comprehensive itineraries for visit duration
- Secure sponsorships from Island Partners including F&B outlets, attractions, and hotels
- Coordinate permit applications and complimentary Immigration & Checkpoints Authority clearances as required
- Liaise with in-market Singapore Tourism Board representatives for trip updates
On-Site Support
- Arrange transport coordination through SAT
- Provide welcome services and point-to-point assistance during visits
- Manage any additional support requirements as they arise
- Coordination with the respective stakeholders (i.e: SRD, GIE, Ticketing etc) on booking of venue if needed)
Destination Communications
- Develop and implement earned media communications strategies for consumer-facing campaigns, festivals, and initiatives, to drive top of mind awareness.
- Identify new trends and happenings within the consumer lifestyle space, so as to better inform communications strategies.
- Establish and maintain good relationships with key media editors, journalists, writers and social media influencers.
- Together with the department, you will also be required to pre-emptively identify potential issues and to manage issues and incidents when they occur. You will also be required to manage media queries in a timely manner.
- The role will require you to liaise with various stakeholders, including fellow public agencies and the island’s business establishments, in the development of communication strategies. There will also be opportunities to be involved in cross-divisional projects.
- Any other duties as assigned by the HOD.
[What we are looking for]
A good team player with strong interpersonal skills
Versatile and creative
Passionate, independent and self-motivated
Relevant degree, such as in Mass Communications, Public Relations or related discipline.
Relevant experience of 3-4 years or more
Strong media pitching, writing and language skills
Experience in tourism or hospitality related topics is advantageous, but not mandatory
Proficiency in social media tools, with keen interest in new media trends
Being bilingual would be an added advantage (eg. understanding and/or translating media materials)
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