Director of Growth, Advanced Care
At a glance
Leadership Growth Marketing role at Sgadental. Richmond Hill · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own practice output each week and month, segmented by provider and service line
- Run performance reviews with practice leaders, identify shortfalls, choose fixes, and assign owners
- Manage paid media and agencies while improving lead quality, cost, speed, and consult attendance
- Raise case acceptance by improving treatment presentations, follow-up, objections, and financing outcomes
- Match marketing demand with provider schedules, surgical capacity, lab timelines, and patient experience
What you bring
- At least five years in dental, DSO, or elective healthcare growth or operations, including implants, full-arch, or high-ticket cash-pay care
- Proof that you have managed the journey from lead generation through acceptance and treatment
- Experience directing paid media partners and agencies against measurable business results
- Working knowledge of patient financing, including its effect on high-value case conversion
- Ability to use performance data and manage results across multiple practices or teams
Who this fits
You will suit this role if you prefer hands-on operating ownership over a strategy-only position and can coordinate marketing, agencies, practices, providers, and treatment coordinators. Experience with full-arch marketing, CRM, call tracking, attribution, or a multi-practice shared-services model is a plus. This is a full-time role in Richmond Hill, United States of America, and new hires must pass a full-panel drug screening.
From the employer
The Director of Growth, Advance Care owns day-to-day performance across SGA's Advanced Care practices and is accountable for turning implant and full-arch demand into consulted, closed, financed, and treated cases. This is an operator role, not a strategy seat. You are the single point of accountability for whether the Advanced Care practices hit their numbers each week. You sit between marketing, the agencies, practice teams, and the treatment coordinators, and you make the whole funnel move: lead in, consult booked, case presented, financing approved, case treated. You report to the VP of Advanced Care and translate the vertical's strategy into daily execution and measurable production.
Responsibilities:
1. Practice performance
Own the weekly and monthly production numbers for each Advanced Care practice, by service line and by provider.
Run a standing performance cadence with practice leadership: review the numbers, find the gap, decide the fix, assign the owner.
Spot underperforming practices early and drive the intervention before a soft month becomes a soft quarter.
2. Demand and lead flow
Manage the paid media and agency partners feeding implant and full-arch leads, and hold them to lead quality and cost per qualified lead, not just volume.
Own lead-to-consult speed and show rate. Close the gaps between a lead coming in and a patient sitting in the consult chair.
Keep the funnel honest: qualified lead definitions, tracking, and attribution that leadership can trust.
3. Consult-to-treatment conversion
Drive case acceptance. Work with treatment coordinators and providers on presentation, objection handling, and follow-up.
Own financing as a conversion lever: approval rates and attach rates across CareCredit, Sunbit, Cherry, and in-house options.
Reduce leakage between case presented, case accepted, and case treated.
4. Capacity and operations
Make sure provider schedules, surgical capacity, and lab timelines can absorb the demand the marketing is generating.
Protect the patient experience through a high-ticket, high-consideration buying journey.
Flag capacity constraints to the VP before they cap growth.
5. Reporting and accountability
Maintain a clear performance view that the VP of Advanced Care can read at a glance: pipeline, conversion, production, and financing by practice.
Bring decisions, not just dashboards. Every review ends with what changes and who owns it.
Metrics:
Cost per qualified implant / full-arch lead: Down and stable across the portfolio
Lead-to-consult show rate: Fewer leads lost between click and chair
Consult-to-treatment conversion: Higher case acceptance, practice by practice
Financing attach and approval rate: More qualified cases funded, fewer lost to cost
Full-arch case volume and revenue: Growth against target across Advanced Care practices
Advanced Care production per practice: Consistent month-over-month growth
Key Experience:
Five or more years driving growth or operations in dental, DSO, or elective healthcare, with direct exposure to implants, full-arch, or high-ticket cash-pay treatment.
A track record of moving a full funnel, from lead generation through case acceptance and treatment, not just one slice of it.
Comfort managing paid media and outside agencies, and the confidence to hold them accountable to outcomes.
Fluency with patient financing and its role in closing high-ticket cases.
Data fluency. You can read a dashboard, find the constraint, and act on it.
Experience managing performance across multiple locations or teams at once.
Preferred Experience:
Direct experience with full-arch (All-on-X) marketing and consult economics.
Familiarity with CRM, call tracking, and attribution tooling in a multi-site environment.
Prior work inside a DSO or multi-practice group operating a shared services model.
Benefits We Offer:
Paid Holidays and Paid Time Off (PTO)
401(k) Retirement Plan
Health and Vision Insurance
Employer-Paid Dental Insurance, Life Insurance, Care.com Membership & Employee Assistance Program
Supplemental Coverage (Disability, Critical Illness, Accident)
Career Growth and Development Opportunities
In hometown communities, SGA Dental Partners is a beacon of positive energy, delivering the highest level of clinical excellence and patient-centered care. Apply today to join us in making a difference!
In order to maintain a high level of clinical excellence, SGA Dental Partners and dental practices affiliated with SGA maintain a drug free and alcohol free workplace. All new hires are required to pass a full panel drug screening as a condition of employment.
SGA Dental Partners is an Equal Opportunity Employer and values diversity at every level of our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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