Field Marketing Manager
Mid-level Event Marketing role at Serval. San Francisco · full-time · $125,000–$170,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll plan regional dinners, happy hours, hackathons, and other experiences for target accounts
- You’ll run account-based programs across direct mail, events, digital, gifting, and content
- You’ll manage event details from venues and vendors through registration, onsite delivery, and follow-up
- You’ll work with Sales on territory needs and connect each program to pipeline
- You’ll measure engagement, attendance, pilots, and pipeline influence, then share the lessons
What you bring
- One to two years in field, event, growth, or ABM marketing, including internships or related work
- You can use or quickly learn Salesforce, HubSpot or similar systems, plus intent tools such as 6sense or Demandbase
- You keep multiple events and deadlines organized while maintaining close attention to detail
- You can pull basic reports, interpret metrics, and use findings to guide decisions
- You build trust quickly with Sales and marketing teammates and adapt as experiments unfold
Who this fits
You’ll suit a hands-on early-career role if you enjoy creative experiments, event logistics, and learning quickly from results. The job is onsite in San Francisco and involves roughly a quarter travel, increasing to half during some seasons. You’ll work closely with Sales and take on more scope as the West Coast presence expands.
From the employer
Who We Are
Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.
At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.
Role Overview
The opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands-on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.
You'll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.
Who You Are
Creative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.
Not afraid to try new things. You'd rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.
A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.
What You'll Do
Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.
Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.
Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.
Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.
What You'll Need
1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).
Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.
Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.
A collaborative style that earns trust with Sales and marketing teammates quickly.
Comfortable moving fast, experimenting, and adjusting in real time.
A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
Comfortable with roughly 25% travel, up to 50% seasonally.
Nice to Have
Exposure to marketing toward IT, Engineering, or Security audiences.
Experience supporting events or campaigns in a B2B or startup environment.
What We Offer
Impact: Be a key player in shaping the success of our product and company.
Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
Culture: Join a culture that values innovation, ownership, accountability, and fun.