Senior Product Marketing Manager

Sendcloud Job Board (for new Webflow site) Open · verified Aug 22, 2026

Eindhoven Senior Product Marketing

Senior Product Marketing role at Sendcloud Job Board (for new Webflow site). Eindhoven.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set product positioning, messaging, launch plans, and go-to-market direction across Sendcloud’s products
Turn customer and market research into product insights, competitive intelligence, and adoption-focused decisions
Equip Sales with battlecards, sales plays, demo scripts, training materials, and other enablement assets
Lead product launches and expansions with Product, Sales, Marketing, and other stakeholders
Use AI and analytics to improve research, messaging, enablement, campaign measurement, and revenue impact

What you bring

At least five years of product marketing experience in an international B2B SaaS company
You can conduct customer, product, and market research with traditional approaches and AI tools
You can create go-to-market plans, positioning frameworks, and clear messaging for complex products
You can use analytics tools such as Mixpanel and Amplitude to assess campaigns, OKRs, ROI, and launch results
You work independently, take a practical approach, and move effectively in a fast-paced environment

Who this fits

This role suits a hands-on senior product marketer who can connect research, positioning, launches, sales enablement, and measurement. You’ll work from Sendcloud’s Eindhoven office three days per week in an international, fast-growing company. The listing also emphasizes honesty, ongoing learning, openness to mistakes, and bringing your personality to the team.

From the employer

We don’t want to brag, but this is what you tell at parties 😎

Sendcloud is the complete shipping platform for e-commerce – enabling retailers, marketplaces, and fulfillment companies to scale their operations while delivering great shipping experiences. Born from a genuine need for a better way to ship, we’ve grown into one of Europe’s leading shipping platforms. Trusted by over 25,000 e-commerce businesses, Sendcloud is on a mission to solve shipping globally.

What you will do in this role 🧐

Own the strategy, story, and go-to-market for Sendcloud’s products. You’ll turn customer and market insights into sharp positioning, build GTM plans for launches and expansions, and enable Sales with competitive intel and high-impact tools. You’ll translate complex product capabilities into clear messaging, influence product strategy with real insights, and measure everything you ship to drive adoption, activation, and revenue — all with a hands-on, get-it-done mindset. You’ll also use AI to accelerate research, messaging, and enablement, and help shape the next generation of AI-powered product marketing workflows at Sendcloud.

The perfect match has experience in✅

5+ years Product Marketing experience in a international B2B SaaS company
Conducting customer, product, and market research using both traditional methods and AI-powered tools to uncover trends, use cases, and competitive advantages.
Applying AI to accelerate research, messaging, segmentation, and sales enablement — and building AI-powered intel systems (e.g. PMM knowledge bases or custom GPTs)
Build and execute go-to-market plans for new features, market expansions, and campaigns ensuring cross-functional alignment across Product, Sales, and Marketing.
Contribute to overall product strategy by sharing market insights and findings with product management.
Develop and maintain positioning and messaging frameworks that enable other teams, such as Jobs-To-Be-Done, Personas, Ideal Customer Profiles and message maps.
Translating complex and technical subjects into clear, compelling messaging and positioning
Collaborating with Sales Enablement to build competitive battlecards, sales plays, demo scripts, and training assets
Owning end-to-end product launches and ensuring smooth, high-impact execution together with the other marketing teams and stakeholders
Using analytics tools and methodologies (Mixpanel, Amplitude,etc) to measure campaign success, OKRs, ROI, and GTM impact
Actionable, hands-on “can-do” mentality with the ability to execute autonomously in a fast-paced environment

You share our core values:

💩 No bullshit: We don’t like big egos, we like honesty, transparency & openness. Share your mistakes with us and learn from them!
🎯 Grow & Win: Keep on learning and improving, from each other, mistakes and by actively searching for ways to keep on developing your skills
🎠 Have fun: You are not afraid to be yourself and you love to be surrounded by your awesome colleagues!

Benefits 🎉

Work within a vibrant, evolving, young and International company
A good salary that grows with the company and your accomplishments
Working in an internationally oriented, fast growing and well-funded scale-up
After 3 years of employment, you get a sabbatical of 4 weeks from us
Keep growing with a study budget of €2000,- per year!
Stay fit in our Sendcloud gym!
Pension scheme
Discount on health insurance
Access to many different discount programs, shop til you drop! 🛍

This role is based from our office in Eindhoven. We expect you to be in the office 3 days per week.