Principal Product Marketing Manager
Senior Product Marketing role at securityscorecard. New York · $170,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll own positioning and buyer-led messaging, turning technical capabilities into outcomes for enterprise and mid-market buyers
- You’ll lead launches from beta through general availability and align product, demand generation, sales, and customer success
- You’ll track rivals and win-loss signals, then use them to adjust positioning and respond to market changes
- You’ll equip revenue teams with battlecards, decks, objection guidance, demo tools, ROI frameworks, and training
- You’ll create authority-building content and represent the product at events, analyst briefings, and customer sessions
What you bring
- At least eight years in product marketing, including three or more in B2B enterprise software or cybersecurity
- A record of successful launches supported by measurable go-to-market results
- Clear, persuasive writing and speaking that makes complex topics accessible without removing important nuance
- Experience creating sales enablement materials, training field teams, and using data to shape and evaluate strategy
- A bachelor’s degree, plus cybersecurity buyer experience preferred and familiarity with security ratings, VRM/TPRM, or GRC helpful
Who this fits
You’ll fit a senior individual contributor role that connects product, sales, and marketing while influencing partners without formal authority. The work suits someone comfortable with cybersecurity buyers, enterprise and mid-market audiences, and complex technical subjects. The position is based in New York, and SecurityScorecard does not provide immigration sponsorship.
From the employer
About SecurityScorecard:
SecurityScorecard is the global leader in cybersecurity ratings, with over 12 million companies continuously rated, operating in 64 countries. Founded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh and funded by world-class investors, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting, and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix cybersecurity risks across their digital footprint.
Headquartered in New York City, our culture has been recognized by Inc Magazine as a "Best Workplace,” by Crain’s NY as a "Best Places to Work in NYC," and as one of the 10 hottest SaaS startups in New York for two years in a row. Most recently, SecurityScorecard was named to Fast Company’s annual list of the World’s Most Innovative Companies for 2023 and to the Achievers 50 Most Engaged Workplaces in 2023 award recognizing “forward-thinking employers for their unwavering commitment to employee engagement.” SecurityScorecard is proud to be funded by world-class investors including Silver Lake Waterman, Moody’s, Sequoia Capital, GV and Riverwood Capital.
About the Team:
We are looking for a Principal Product Marketing Manager to own the go-to-market strategy for one or more of SecurityScorecard's core product lines. This is a senior individual contributor role that operates at the intersection of product, sales, and marketing — translating complex cybersecurity capabilities into clear, compelling narratives that resonate with security leaders, risk professionals, and enterprise buyers.
You will be a strategic partner to Product and Sales, shaping how we position and launch products, enabling the field to win competitive deals, and producing thought leadership that establishes SecurityScorecard as the definitive voice in the market.
About the Role:
What You'll Do
Positioning & Messaging
- Own end-to-end product positioning and messaging for your product area, grounded in deep buyer research and competitive intelligence
- Develop differentiated value propositions that speak to CISOs, risk leaders, procurement, and technical practitioners across enterprise and mid-market segments
- Translate product capabilities into business outcomes — moving conversations from feature lists to strategic value
Go-to-Market Execution
- Lead GTM planning and execution for major product launches, from beta through general availability
- Collaborate cross-functionally with Product, Demand Gen, Sales, and Customer Success to align launch timing, messaging, and field readiness
- Monitor and leverage relevant competitive intelligence — and develop GTM responses to market shifts and rival positioning, and identify win/loss patterns to sharpen SSC's product positioning
Sales Enablement
- Create high-impact sales tools: battlecards, pitch decks, objection handling guides, demo scripts, and ROI frameworks
- Deliver enablement sessions for Account Executives, SEs, and Partner teams — equipping them to confidently articulate value and navigate competitive situations
- Partner with Revenue leadership to identify pipeline gaps and build marketing programs that accelerate deal velocity
Content & Thought Leadership
- Produce authoritative content — white papers, solution briefs, case studies, executive presentations — that establishes SSC's authority in cybersecurity ratings and risk quantification
- Represent SSC's product vision at industry events, analyst briefings, and customer advisory sessions
- Contribute to analyst relations efforts to strengthen SSC's market positioning
Required Qualifications:
- 8+ years of product marketing experience, with at least 3 years in B2B enterprise software or cybersecurity
- Proven track record of leading successful product launches with measurable GTM impact
- Exceptional written and verbal communication — you can make complex topics accessible without oversimplifying them
- Deep experience building sales enablement assets and delivering field training
- Strong analytical mindset — you use data to define strategy and measure what matters
- Ability to influence without authority across Product, Sales, and Marketing stakeholders
- Experience with the cybersecurity buyer journey is strongly preferred; familiarity with security ratings, VRM/TPRM and GRC is a plus
- Bachelor's degree required; MBA or relevant advanced degree a plus.
Benefits:
Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!
The estimated total compensation range for this position is $170,000 - $210,000 (base plus bonus). Actual compensation for the position is based on a variety of factors, including, but not limited to affordability, skills, qualifications and experience, and may vary from the range. In addition to base salary, employees may also be eligible for annual performance-based incentive compensation awards and equity, among other company benefits.
SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas, and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex or gender (including pregnancy) gender identity or expression (including transgender status), sexual orientation, age, marital, veteran, disability status or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.
Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.