Regional B2B Marketing Manager, Display Solutions

Sec Open · verified Sep 20, 2026

Mapletree Business City Manager General Marketing

At a glance

Mid-level General Marketing role at Sec. Mapletree Business City.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationMapletree Business City

PostedAug 24, 2026 · 4w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll steer Display Solutions marketing across eight markets and keep activity aligned with business goals
You'll build demand campaigns across web, LinkedIn, email, events, and product launches to generate qualified leads
You'll manage budgets, agency relationships, and approval workflows for efficient campaign delivery
You'll work with sales and regional teams on ABM, lead generation, and pipeline growth
You'll assess results, apply automation and AI tools, and improve campaigns using data

What you bring

You hold a bachelor's degree in marketing, business, or a related field
You bring at least six years of B2B marketing experience and eight years in marketing overall
You've worked across demand generation, digital marketing, automation, and lead management
You understand sales enablement, ABM, customer segmentation, and campaign measurement
You've managed budgets, agencies, and cross-functional work while coordinating stakeholders across markets

Who this fits

This role suits a marketer who can coordinate regional programs while supporting local subsidiaries and sales teams. You'll work across eight markets from Mapletree Business City in Singapore. The listing does not specify travel, visa, or people-management requirements.

From the employer

Position Summary

We are looking for a proactive and results-driven B2B Marketing Manager to join our Regional Center of Excellence (COE), supporting 8 markets across the region. This role is responsible for driving demand generation, supporting sales growth, and ensuring consistent marketing execution across multiple markets through close collaboration with regional stakeholders and local teams.

This role will cover the Display Solutions Business for the region.

Role and Responsibilities

Lead and coordinate regional B2B marketing activities across multiple markets, ensuring alignment with business objectives.
Plan and execute integrated demand generation campaigns across digital and offline channels, including website, LinkedIn, email marketing, events, and product launches to generate qualified sales leads.
Manage regional marketing budgets, agency partners, and internal procurement/approval processes to ensure efficient and compliant campaign execution.
Partner closely with Sales and cross-functional stakeholders to support Account-Based Marketing (ABM), lead generation, and pipeline growth.
Monitor campaign performance, leverage marketing automation and AI tools, and optimize marketing effectiveness through data-driven insights.
Advise and assist local subsidiaries with their quarterly marketing plans and budgets.

Skills and Qualifications

Bachelor's degree in Marketing, Business, or a related discipline.
Minimum 6 years of B2B marketing experience, with 8 years above total marketing experience, preferably in a regional or multinational environment,
Proven experience in demand generation, digital marketing, marketing automation, and lead management.
Good understanding of sales enablement, Account-Based Marketing (ABM), customer segmentation, and campaign performance measurement.
Experience managing marketing budgets, external agencies, and cross-functional projects.
Familiarity with AI-powered marketing tools (e.g., ChatGPT, Microsoft Copilot, Claude) to improve marketing productivity and campaign execution.
Strong communication, coordination, and stakeholder management skills, with the ability to work effectively across multiple markets.

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