Brand Marketing Senior Manager
At a glance
Senior Brand Marketing role at Sec. Delegacion Miguel Hidalgo.
Pay not stated Brand Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build launch plans for mobile and other divisions, using market, customer and competitor insights to set campaigns, channels and budgets
- Use qualitative and quantitative research to uncover customer needs, then sharpen product positioning and core messaging
- Map annual and quarterly campaigns, aligning digital, retail and PR activity so execution stays consistent
- Set product identity, voice and creative rules, then oversee how teams maintain those brand assets
- Review campaign results against sales and market share, calculate ROI and use findings to guide future plans and budgets
What you bring
- You have completed a bachelor's degree
- You bring solid experience in brand marketing roles and have worked in global environments
- You have leadership experience and advanced English proficiency
Who this fits
This senior role suits someone who can lead brand strategy across product divisions, from launches and messaging through campaign results. It is based in Delegacion Miguel Hidalgo, Mexico.
From the employer
Position Summary
Role and Responsibilities
Who are we?
Samsung Electronics has grown into one of the world’s leading technology companies, recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world with the creativity and diversity of our talented people who drive this transformation.
Our company's success reflects the determination and talent of our people, aligned with our key corporate values: People, Excellence, Change, Integrity, and Co-prosperity. Our mission is to help people achieve the impossible.
We are inspired by what people want to accomplish in their lives and work to create products that empower them in new ways. This drive fuels our innovation.
Join us at Samsung and find your opportunity to do what you can't.
Looking for more? Visit our website www.samsung.com or our career page HERE!
Job Description
We are looking for a Brand Marketing Senior Manager who will be responsible for Branding strategies for the mobile and other divisions.
Key Responsibilities:
1. [Formulating GTM strategy] Design a comprehensive GTM strategy (including campaigns, channels, and budgets) based on the analysis of the market, customer insight, competitive landscapes, for the successful market entry of a new product.
2. [Positioning/refining message] Find the key customer needs through qualitative/quantitative research and improve the product positioning and the message house.
3. [Overall management of comprehensive campaign strategy] Establish a masterplan for the comprehensive yearly/quarterly marketing campaigns, and algin the plans of each channel (e.g., digital, retail, PR) to ensure consistent executions.
4. [Brand asset management] Develop the product’s brand identity, tone and manner, and creative guidelines. Supervise their maintenance and management to ensure consistency.
5. [Management of ROI and performance] Analyze the campaign performance from business perspectives (including that of sales, market share, and more) and calculate the ROI to offer valuable insights into future strategies and budget allocation.
Requirements
[Academic Background] Bachelor's degree complete
[Professional Experience] Solid experience on Branding Marketing positions
Experience in global environments
Leadership experience is required
[Languages] English advanced
Skills and Qualifications
Why is Samsung Electronics the place to be?
Join a Global Team: Work with a dynamic and diverse team, constantly interacting with different cultures.
Tackle Big Challenges: Our history is built on overcoming challenges and striving for excellence. Join us in pushing the boundaries of technology and innovation.
Shape the Future: Collaborate in an open, innovative environment where your ideas come to life, creating products that redefine the future.
Make an Impact: Contribute to groundbreaking technologies that improve lives and support communities worldwide. At Samsung, your work truly makes a difference.
Benefits:
· Comprehensive health and wellness programs
· Professional development opportunities
· Global networking and collaboration
At Samsung, we want you to be yourself! We prioritize fairness and will never request personal information unrelated to the selection process, such as marital status, age, gender, religion, or political opinions.
[For Samsung Electronics Employees Only - Job Requisition Number: R118415]
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