Growth Strategist
At a glance
Mid-level Growth Marketing role at Scale Army Careers. Remote, Egypt · contract.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set paid growth direction across Meta, Google including PMax, and TikTok, covering audiences, budgets, and creative
- Build hypothesis-led tests for landing pages, PDPs, offers, messaging, and creative concepts
- Use incrementality, MER, and contribution margin to separate demand creation from branded harvesting
- Write audits, test readouts, and reviews that name the issue, fix, owner, and success measure
- Review experiments and performance with brand leadership monthly, then prioritize the next spend or effort
What you bring
- At least seven years leading DTC growth across paid acquisition and conversion optimization
- A record of full-funnel growth work with before-and-after results from two or three engagements or roles
- Strong command of post-iOS attribution, incrementality testing, and when MMM helps
- Research-led CRO judgment, statistical literacy, and the ability to identify precise creative or page fixes
Who this fits
You’ll suit this role if you can operate as a senior strategy owner while still executing across advertising and testing. It is a remote contractor engagement for candidates in LATAM, Africa, or Eastern Europe, with at least four hours of daily overlap with U.S. Pacific time. The starting commitment is part time at approximately fifteen to twenty hours weekly, with an initial 90-day engagement. You must complete the application form and submit a skills-focused video.
From the employer
This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a consumer brand that invented the blackout sleep tent. Founded in 2016 and featured on Shark Tank, the brand has helped over one million families sleep better at home and on the road.
The product line includes the flagship pod, SlumberGo, SlumberTot, fans, and bundles, sold DTC through Shopify, on Amazon, and through major retail partners. The brand is part of a portfolio of consumer brands with proven product-market fit in large categories.
Role Overview
The Growth Strategist will own full-funnel growth strategy across paid acquisition and conversion optimization.
This is a strategy-and-testing role rather than solely a hands-on media buying position. The role will set direction and execute across Meta, Google, including PMax, and TikTok while developing a structured testing program across the website and content.
The role reports to the CMO and has direct access to brand leadership and authority over strategy.
Location
Fully Remote | Latin America | At least 4 hours of daily overlap with US Pacific time
Part-Time Contractor | Approximately 15–20 hours per week to start
Key Responsibilities
Full-Funnel Advertising Strategy
Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok.
Determine channel mix, budget allocation, audience architecture, and the creative strategy supporting paid advertising.
Set strategic direction and execute.
Conversion Optimization & Testing
Build and manage a structured testing program for the website and content.
Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts.
Establish clear success criteria and proper measurement for tests.
Document learnings from completed tests.
Apply testing discipline that distinguishes between a test and a tweak.
Measurement
Separate branded harvest from real demand generation.
Apply incrementality thinking rather than relying solely on platform-reported ROAS.
Frame recommendations around MER and contribution margin.
Strategic Feedback & Recommendations
Deliver actionable feedback in writing.
Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured.
Provide clear, direct, and specific written strategy and feedback that can be acted on without a follow-up call.
Strategic Reviews
Conduct a monthly strategic review with brand leadership.
Review what was tested, what was learned, and what changed in the numbers.
Determine where the next dollar of spend or hour of effort should go.
Qualifications
Experience
7+ years of experience in DTC growth, with senior ownership of both paid acquisition strategy and conversion optimization.
Experience running full-funnel growth for DTC brands.
Ideally, experience representing seven to eight figures in annual ad spend across the candidate’s career.
A documented track record of two or three engagements or roles demonstrating before-and-after numbers, what was changed, and what could have been done differently.
Experience demonstrating changes that moved revenue, contribution margin, or conversion rate in ways measured by someone else.
Skills
Strong understanding of modern measurement, including post-iOS attribution, incrementality testing, and when MMM is useful.
Strong CRO fundamentals, including research-backed hypotheses, statistical literacy, and judgment around when a test is not worth running.
Strong creative and content judgment, with the ability to identify why an ad or page is not converting and precisely brief the required fix.
Ability to develop full-funnel strategy across Meta, Google, including PMax, and TikTok.
Ability to develop structured testing programs across landing pages, PDPs, offers, messaging, and creative concepts.
Ability to provide clear, direct, and specific written strategy and feedback.
Comfortable being challenged and challenging back, including when an opinion contradicts brand leadership.
What Success Looks Like
Within the first 90 days:
Deliver a full-funnel audit covering ad accounts, site, and content, with prioritized fixes ranked by expected impact and effort.
Have the top three prioritized fixes in motion.
Establish a regular testing cadence with at least two completed tests and documented readouts, including unsuccessful tests.
Provide brand leadership with a one-page explanation of why the budget is allocated the way it is.
Drive at least one measurable improvement visible in conversion rate, MER, new-customer CAC, or contribution margin.
Opportunity
The Growth Strategist will begin as an independent contractor working approximately 15–20 hours per week under an initial 90-day engagement with defined success criteria. There is room for the engagement to expand across other brands if the work earns it and to convert to an ongoing engagement if the results support it.
Application Process:
To be considered for this role these steps need to be followed:
Fill in the application form
Record a video showcasing your skill sets
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
